Account Executive

GroundedAI; Vancouver; On-site; CAD 80,000 - 120,000; Full time

Benefits offered by this job

Base salary plus commission

Equity participation

Influence over sales function

Job summary

GroundedAI in Vancouver is seeking an Account Executive who will qualify and close new accounts in the underground construction and mining industries. This role requires 3+ years of sales experience, ideally in technical sales.

The successful candidate will conduct discovery calls, run product demos, and generate custom proposals for clients. The position offers a dynamic work environment with opportunities for growth, a base salary plus commission, and equity participation.

Qualifications

• 3+ years of experience in a quota-carrying or technical sales role, ideally in the underground sector.
• Comfortable selling technical software to technically-minded buyers.
• Self-directed and organized in managing sales pipelines.

Responsibilities

• Qualify inbound leads and conduct discovery calls to gauge project fit.
• Run tailored product demos for prospective clients.
• Generate and customize proposals and pricing packages.

Skills

Sales experience

Technical software sales

Discovery skills

CRM tools familiarity

Job description

About GroundedAI

GroundedAI builds underground intelligence software for the tunnelling and mining industries. Our products, Lithos and Strata, are used by engineering consulting firms on active hard rock TBM and drill-and-blast projects across North America. We are a small, fast‑growing company working with anchor clients on high‑profile infrastructure projects in North America.

The Role

We are looking for an Account Executive who knows the underground construction or mining industry and can sell into it. This is a full‑cycle role: you will qualify and close new accounts while working closely with the CEO and Head of Growth to refine our commercial approach. You will be selling to engineering consulting firms, contractors, and mine operators who manage underground projects.

You are not walking into a polished enterprise sales motion. You will help build it. The right person is energized by this opportunity.

What You Will Do

Qualifying and Discovery

• Run qualifying calls on inbound leads and conference contacts to confirm project fit, timeline, and budget before they move further in the pipeline
• Ask the right technical and commercial questions to understand a prospect’s site conditions, current workflow, and what is driving their evaluation
• Document qualifying notes and next steps clearly so handoffs to technical demo or proposal stage are clean
• Know when a lead is not a fit and disqualify it rather than letting it sit in the pipeline

Technical Demos

• Run product demos of Lithos and Strata tailored to the specific project type and client workflow
• Translate technical capabilities into terms that matter to geotechnical engineers, project managers, and operations leads
• Keep a working library of demo scripts and assets up to date as the product evolves

Proposal Generation

• Build and send proposals and pricing packages
• Customize proposals to reflect the client’s project scope, site count, and usage pattern
• Track proposal status and follow up to keep deals moving instead of stalling post‑demo

What We Are Looking For

• 3 or more years of experience in a quota‑carrying or technical sales role, ideally in a mid‑funnel capacity (qualifying, demos, proposals)
• Direct experience in or selling into tunnelling, underground mining, civil infrastructure, or engineering consulting
• Comfortable selling technical software to technically‑minded buyers (geotechnical engineers, project managers, operations leads)
• Strong discovery skills: you ask good questions and listen before pitching
• Self‑directed and organized; you manage your own pipeline without needing hand‑holding
• Organized and detail‑oriented when building proposals; comfortable working from a structured pricing framework
• Willing to travel to project sites and industry events
• Familiarity with CRM tools and a disciplined approach to pipeline hygiene

Nice to Have

• Prior experience at a geotechnical software company
• Experience selling into North American infrastructure or resource sector clients
• Exposure to SaaS or subscription‑based software models
• Existing relationships with engineering consulting firms active in tunnelling or hard rock mining is not required, but an asset

What We Offer

• Base salary plus commission tied to ARR growth
• Equity participation in an early‑stage company
• Direct line to the founding team and influence over how the sales function is built
• Opportunity to grow within your role as the company grows
• A small, high‑trust team where your work is visible and your voice is heard