Account Executive

1Milk2Sugars; Toronto; Hybrid; CAD 50,000 - 75,000; Full time

Job summary

A fast-growing PR agency in Toronto seeks a Public Relations Account Executive to lead client campaigns in fashion, beauty, and lifestyle sectors. The role encompasses media relations, project management, and strategic PR tactics. This opportunity offers growth in a collaborative and supportive environment, as well as attractive work-life balance perks, including a flexible schedule and remote work options.

Benefits

Medical, vision, and dental benefits

4-day workweek with hybrid options

Paid break during Christmas

Premium Calm app subscription

Work from anywhere after a year

Qualifications

• Minimum 2 years working experience in public relations.
• Understanding of Social Media & Canadian Influencer landscape.
• Polished writing & presentation skills.

Responsibilities

• Pitch media and influencers' story ideas.
• Manage campaign schedules and budgets.
• Plan and execute client events and campaigns.

Skills

Organizational skills

Communication skills

Media pitching

Multitasking

Creativity

Education

Bachelor's degree / certificate in Communications

Tools

Mac systems

Office software (Word, PowerPoint & Excel)

Job description

As a Public Relations Account Executive, you will be integral to our team, ensuring that client PR campaigns are executed effectively. Your role will involve media pitching, managing campaign schedules, liaising with partners, and contributing to the development of strategic PR tactics. This position requires strong organizational skills, excellent communication, and the ability to manage multiple projects simultaneously.

JOB TASKS + RESPONSIBILITIES

• Pitch media and influencers' story ideas to garner coverage and exceed client targets.
• Leverage established media relationships through ongoing outreach and strategic pitching. Maintain and update the master media list regularly.
• Produce and manage campaign schedules, ensuring timelines and work-back plans are adhered to.
• Liaise with and manage outside partners and vendors, including suppliers, graphic designers, and influencers.
• Maximize, track, and manage all expenses and campaign budgets.
• Assist in influencer campaigns, including selection, budget negotiations, contract / brief creation, content edits / approvals, and recap reports.
• Contribute to brainstorming for campaign ideation, PR tactics, and the creation of digital influencer programs.
• Assist in the creation of monthly, quarterly, and year-end reports for clients to showcase the value added by PR.
• Plan and execute client events and campaigns.
• Take ownership of media monitoring, clipping, and preparing Good News Notes.
• Proactively share ideas, best practices, and trends, providing feedback for ongoing process and results improvement.
• Assist in or oversee the preparation and shipment of media mailers.
• All other duties or projects as assigned.

ADDITIONAL TASKS

• Ensure all copy is free of spelling or grammatical errors.
• Stay on top of deadlines and help the team keep track of overall priorities and daily tasks.
• Be present for in-person status meetings or conference calls and actively participate in promoting the Agency's work.
• Attend media events after hours on an occasional and as-needed basis.
• Identify inefficiencies in day-to-day work and offer immediate solutions for change.
• Know the hours allocated to each client and ensure they are not surpassed. Track time worked daily in our time tracking software, TMetric.
• Willingness and ability to travel internationally as required by client and business needs.
• Must be available to support events or projects that may occur outside of regular business hours.
• Physical ability to lift, move, and carry up to 25 lbs. is an essential part of the role.
• Perform other research and administrative tasks as assigned.

Education & Mandatory Skills

• Bachelor's degree / certificate in Communications, Public Relations, Journalism or other related specialties preferred
• Minimum of 2 years working experience in public relations (Agency experience is a must) working with fashion, beauty or lifestyle clients.
• Proficiency with Mac systems, as well as Office software (Word, PowerPoint & Excel)
• Polished writing & presentation skills; both written & in person
• Understanding of Social Media & Canadian Influencer landscape
• Strong organizational and multitasking skills, with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Ability to work effectively both independently and as part of a team.
• Eagerness to learn and grow
• Dynamic & self-starter that can work with efficiency & speed

Sip Into Success : Our Blended Perks & Benefits

• Awesome Leadership : We're all about collaboration, creativity, and respect. Our values include playing nice, brewing big and being dependable.
• Health & Wellness : Full-time permanent employees get medical, vision, and dental benefits after three months.
• Flexible Workweek : Enjoy a 4-day workweek with hybrid options.
• Holiday Chill : We close down for a paid break during Christmas (subject to change).
• Wellness Perks : Premium Calm app subscription and access to Perkopolis.
• Work from Anywhere : After a year with us, work from wherever you want!