Account Director, Planning

Publicis Groupe; Golden Horseshoe; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading company in the media and advertising sector is seeking an Account Director to oversee the implementation of strategic campaigns. The role involves leading a team, managing client communications, and utilizing data to drive marketing effectiveness. Ideal candidates will have extensive experience in digital media and a strong business acumen.

Qualifications

• 8+ years of experience in digital and performance media.
• Ability to manage multiple projects with competing deadlines.

Responsibilities

• Leading a cross-functional team to deliver integrated campaigns.
• Developing partnerships with senior client stakeholders.
• Continuously optimizing accounts for marketing effectiveness.

Skills

Business Acumen

Communication

Problem Solving

Organizational Skills

Analytical Skills

Education

Bachelor’s degree in advertising, marketing, business administration, communications

Tools

Microsoft Office

Prisma

DDS

Media tools

Ad Ops

Job description

Company Description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across Windsor, Toronto, and Montreal offices. We love the world of Media and Advertising, viewing planning and buying as an art that is best supported by empirical data.

Our core belief is that human experiences drive impact through tangible results. We aim to deeply understand our clients’ businesses and what motivates consumers, designing experiences that lead to meaningful actions—Move People, Move Business.

We are part of a well-recognized agency with credentials including:

• Great Places to Work certified two years in a row
• Only communications company ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada, we are proud to be certified as a Great Place to Work and recognized among the Best Workplaces for Today’s Youth. We foster a diverse environment that supports individual contributions and growth opportunities.

Job Description

As an Account Director, your primary role is to deliver results for our clients. You will use data to inform all decisions and oversee the full implementation of plans from strategy to online and offline execution. You will lead a cross-functional team of performance media specialists to deliver successful digital-led integrated campaigns. You will also be the senior client lead, managing communication with senior marketing leaders across various lines of business.

Responsibilities

• Leading a cross-functional team of performance media specialists to deliver successful digital-led integrated campaigns.
• Developing strong partnerships with senior client stakeholders to advance key projects, improve workflows, and understand their business deeply.
• Proactively improving processes for smoother and more effective operations.
• Continuously optimizing accounts and seeking ways to enhance campaign activity and marketing effectiveness.
• Planning and executing strategies aligned with marketing objectives, budget, and timelines based on client briefs.
• Creating innovative strategies and tactical plans to drive brand and product acquisition.
• Allocating budgets across media channels and developing media mix scenarios for strategic media plans.
• Ensuring compliance with finance requirements, including budget pacing and forecast adherence.
• Mentoring team members and conducting semi-annual reviews for development opportunities.
• Supporting leadership to implement best practices and thought leadership within the portfolio.

Qualifications

• Bachelor’s degree or diploma in advertising, marketing, business administration, communications, or related fields.
• 8+ years of progressive experience, especially in digital and performance media.
• Strong business acumen with experience in a data-driven marketing environment.
• Deep understanding of online and offline channels such as video, programmatic, social media, paid search, TV, radio, and OOH.
• Ability to communicate complex ideas clearly and concisely.
• Excellent written, verbal, and presentation skills.
• Proven ability to manage multiple projects with competing deadlines.
• Strong organizational and problem-solving skills with attention to detail.
• Willingness to learn new technologies and embrace opportunities.
• Quantitative and analytical skills with a balance of art and science.
• Proficiency in Microsoft Office and familiarity with campaign management tools like Prisma, DDS, Media tools, Ad Ops, etc.
• Experience in the financial category and certifications such as Facebook Blueprint and Google Certifications are assets.

Additional Information

Starcom is committed to diversity and inclusion, creating a vibrant work environment that values all aspects of diversity. We encourage applications from all qualified individuals and provide accommodations upon request. Only shortlisted candidates will be contacted for interviews.