Account Development Representative (ADR)

Tractian; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive Salary

Premium Medical, Dental, and Vision

PTO: 15 Days

401(k) Retirement Plan

Language Learning Opportunities - PT/1

Gympass Membership

Sports Incentive

Long-Term Benefit - Fully funded trip

Job summary

TRACTIAN in Toronto is seeking an Account Development Representative to generate qualified pipeline and support revenue growth through proactive prospecting and market engagement. You will identify and engage potential customers, qualify inbound and outbound opportunities, and help set the foundation for successful sales conversations.

Working closely with Account Executives, you will contribute directly to revenue goals by delivering high-quality meetings and opportunities while building

Qualifications

• 1–3 years of outbound prospecting or sales development in SaaS or tech.
• Ability to qualify inbound and outbound opportunities.
• Strong communication and relationship-building skills.
• Proficiency with CRM tools for logging activities and reporting.
• Comfort engaging prospects across phone, email, and social channels.

Responsibilities

• Prospect and generate qualified leads to support pipeline.
• Engage prospects via phone, email, and social channels.
• Qualify inbound and outbound opportunities and hand off to Account Executives.
• Use HubSpot CRM to log activities and track progress.
• Collaborate with Account Executives to drive deal progression.
• Research target accounts and market trends to inform outreach.
• Represent Tractian at industry events and contribute to campaigns.
• Report on outreach activity and pipeline against goals.

Skills

Outbound prospecting

HubSpot CRM

Communication skills

Relationship building

SaaS sales

Market research

Tools

HubSpot CRM

Apollo

Lusha

ZoomInfo

Job description

Sales at TRACTIAN

The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.

What You’ll Do

As an Account Development Representative (ADR) at Tractian, your focus will be on generating qualified pipeline and supporting revenue growth through proactive prospecting and market engagement. You will identify and engage potential customers, qualify inbound and outbound opportunities, and help set the foundation for successful sales conversations.

Working closely with Account Executives, you will contribute directly to revenue goals by consistently delivering high-quality meetings and opportunities while building strong product and market knowledge within the industrial manufacturing space.

• Proactively prospect and generate qualified leads through outbound and inbound activities to support pipeline and revenue targets


• Conduct outbound outreach via phone, email, and social channels in compliance with applicable regulations, including Canada’s Anti‑Spam Legislation (CASL)


• Engage and qualify prospective customers by understanding their needs, challenges, and potential fit with Tractian’s solutions


• Utilize HubSpot CRM to log activities, manage leads, and track progress against individual goals


• Collaborate closely with Account Executives to hand off qualified opportunities and support successful deal progression


• Research target accounts, industries, and market trends to inform outreach strategies and improve engagement quality


• Participate in industry events, trade shows, and marketing initiatives to identify and surface new business opportunities


• Provide consistent reporting on outreach activity, pipeline contribution, and performance against goals


• 1–3 years of experience in outbound prospecting, sales development, or business development, preferably in a SaaS or technology-driven environment


• Demonstrated ability to meet or exceed activity and pipeline-generation targets


• Strong interest in developing a career in sales, with a clear path toward an Account Executive role based on performance


• Proficiency with HubSpot CRM or similar tools for lead management, activity tracking, and reporting


• Strong relationship‑building and communication skills with the ability to engage prospects in thoughtful, value‑driven conversations


• Experience with outbound prospecting tools such as Apollo, Lusha, ZoomInfo, or similar platforms


• Ability to quickly understand complex concepts and articulate business value to multiple stakeholder types

Compensation

• Competitive Salary


• Premium Medical, Dental, and Vision Coverage


• Paid Time Off (PTO): 15 Days


• 401(k) Retirement Plan


• Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.


• Gympass Membership - Access a wide range of gyms and training programs.


• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.


• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.