Senior Outbound Sales Development Representative

Trulioo Information Services Inc.; Vancouver; On-site; CAD 50,000 - 60,000; Full time

Benefits offered by this job

Comprehensive Benefits

Hybrid Working Environment

Wellness & Headspace

Employee Resource Groups

Job summary

Trulioo Information Services Inc. in Vancouver is seeking a Senior Outbound Sales Development Representative to drive enterprise prospecting and build a strong pipeline in a hybrid, full-time role.

You will craft targeted outreach, leverage Salesforce and modern tools, mentor others, and align with marketing and sales to optimize the customer journey. This role emphasizes AI-assisted prospecting and data-driven decision making.

Qualifications

• 2+ years in a sales development role with outbound focus.
• Excellent verbal and written communication.
• Strategic thinker with adaptable messaging.
• Proven leadership and mentorship experience.

Responsibilities

• Conduct market research to identify key accounts and ICP-aligned roles.
• Develop and execute personalized outbound strategies for enterprise buyers.
• Use Salesforce to manage lists, re-engage stale leads, and track progress.
• Lead a multi-channel outbound sequence with calls, emails, video and social touchpoints.
• Mentor junior SDRs and align with marketing and sales teams.
• Maintain data hygiene in Salesforce and hand off to Account Executives with context.
• Master tools (Salesforce, Salesloft, Apollo, Sales Navigator, Gong) for efficiency.
• Leverage AI to enhance prospecting, outreach and workflow.

Skills

Outbound sales

CRM proficiency

Lead nurturing

Mentorship

Tools

Salesforce

Salesloft

Apollo

Sales Navigator

Gong

Job description

Senior Outbound Sales Development Representative

Location

Employment Type

Full time

Location Type

Hybrid

Department

Compensation

• Estimate base salary CA$50K - CA$60K Offers Commission CA$80K - CA$90K OTE

Pay Transparency

We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, location, and scope.

Please view the base salary range for this role below. The range listed is our expected compensation for the role. However, the pay offered may vary depending on a variety of factors including qualifications, job-related knowledge, skills, experience, and location.

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.

Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.

Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.

Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary:

Reporting to the Manager, Global Sales Development, the Senior Outbound Sales Development Representative (SDR) is a key player in driving revenue growth for the company. This role is focused on leading the charge in identifying, engaging, and nurturing high-potential prospects at the enterprise level. You will be responsible for developing strategies and executing outreach campaigns that align with company goals and market trends. As a senior member of the team, you will also mentor junior SDRs, contribute to process improvements, and collaborate closely with cross-functional teams to ensure alignment and success.

This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.

This will be a full-time, permanent position working out of the Vancouver office on a hybrid model (3 days per week in the office).

What You'll be Doing:

Conduct thorough market research on targeted accounts to identify key contacts and roles that align with our Ideal Customer Profile (ICP).

Develop and execute personalized outreach strategies to engage key decision-makers at enterprise accounts.

Utilize Salesforce to create, manage, and analyze account lists, re-engaging stale leads and driving them back into the sales funnel.

Lead a dedicated outbound account sequence, incorporating multi-channel communication methods including calls, emails, video, and social media.

Mentor and guide junior SDRs, sharing best practices and ensuring high standards of outreach and communication.

Collaborate closely with the marketing, SDR, and sales teams to ensure consistent messaging and alignment of goals.

Maintain impeccable data hygiene within Salesforce CRM, ensuring all client interactions and details are accurately recorded and up-to-date.

Transition qualified leads to Account Executives (AEs) smoothly, providing detailed context to ensure a seamless continuation of the sales process.

Master our tech stack, including Salesforce, Salesloft, Apollo, Sales Navigator, Gong and other tools to maximize efficiency and effectiveness.

Stay ahead of industry trends and continuously improve outreach strategies based on insights and feedback.

Leverage AI tools to improve prospect research, personalize outreach, automate repetitive tasks, and optimize sales efficiency while maintaining high quality engagement.

What You'll Bring:

2+ years of demonstrated success in a sales development role, with a strong track record of building and maintaining a robust sales pipeline, especially with outbound outreach.

Exceptional verbal and written communication skills, with the ability to distill complex ideas into clear, actionable messages.

Strategic thinker with the ability to quickly adapt messaging to various industries, roles, and stages of the sales cycle and articulate the value proposition of our platform as well as key customer stories.

Proven leadership and mentorship experience, with the ability to inspire and guide junior team members.

Strong time management skills and the ability to manage multiple priorities in a fast-paced environment.

Effective at prospect planning & understanding how to collaborate effectively with their respective AEs;

Tech-savvy with a deep understanding of CRM systems, sales outreach platforms, and social media tools.

Experience in a fast-paced startup environment is a plus.

Resilient and adaptable, with a strong ability to overcome obstacles and maintain a positive attitude.

Solution-oriented mindset, with a focus on identifying customer needs and developing tailored solutions to drive business growth.

Coachable and has a passion for continuous learning and self-improvement, with a proactive approach to staying updated on industry trends and best practices.

Experience using AI tools to improve prospecting, research, communication, and workflow efficiency, with the ability to apply sound judgment when using AI generated content.

Nice to Have:

Experience working with Salesforce and other advanced CRM/sales outreach platforms.

Extensive outbound sales experience, particularly in engaging and converting enterprise-level accounts.

Strong problem-solving skills, with a track record of overcoming sales challenges and driving results.

An innovative thinker who thrives in a dynamic sales landscape, always looking for new ways to connect with and win over prospects.

Thriving at Trulioo

At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.