Account Based Marketing Manager

Menlo Ventures; Toronto; Hybrid; CAD 75,000 - 100,000; Full time

Job summary

A leading company in AI Data Cloud technology seeks an Account Based Marketing Manager to join their Toronto team. This role involves developing and executing impactful marketing strategies to engage enterprise customers and drive revenue. Ideal candidates will have a background in B2B marketing with proven success in strategy execution and measurable results.

Qualifications

• 3+ years of prior marketing experience with emphasis on ABM.
• Strong understanding of the Enterprise sales cycle.
• Proven ability to develop innovative ABM programs.

Responsibilities

• Develop and execute strategic ABM programs for growth.
• Create personalized digital experiences and implement multi-channel campaigns.
• Measure and report on campaign performance.

Skills

Analytical skills

Project management

Communication

Collaboration

Creativity

Adaptability

Tools

Salesforce

Demandbase

6sense

Marketing automation platforms

Job description

Build the future of the AI Data Cloud. Join the Snowflake team.

Snowflake is seeking a results-oriented Account Based Marketing Manager to join our dynamic team. You will be instrumental in driving growth within our Enterprise Customer base by developing and executing targeted ABM strategies. This role offers the opportunity to craft and implement impactful 1:1 and 1:few campaigns, contributing to our best-in-class integrated ABM approach.

As a high-engry Account Based Marketing Manager, you will manage a portfolio of multi-touch, multi-channel marketing programs designed to accelerate pipeline, drive revenue, and increase customer lifetime value across all stages of the customer lifecycle for target accounts. You will work in close alignment with the sales organization, enabling them to effectively engage and penetrate their most important accounts.

What will make you successful is having a strong traditional background in sales, field marketing and/or demand generation including planning, message development, execution, ROI tracking, and campaign analysis. This role is ideal for a high-achiever with a proven track record of developing and executing successful B2B marketing programs, with a focus on delivering measurable results.

This role will follow Snowflake’s hybrid 3-day in-office policy reporting into our Toronto office.

WHAT YOU WILL BE DOING:

• Develop and execute strategic Account Based Marketing (ABM) programs focused on driving deal acceleration, increased growth, and cross-sell/upsell opportunities within US Enterprise accounts.

• Create personalized digital experiences, including landing pages and tailored content, and implement multi-channel campaigns that resonate with key decision-makers.

• Collaborate closely with Sales, Field Marketing, Demand Generation, and Solution Product Marketing teams to develop comprehensive account plans, including account-specific research, events, and follow-up strategies.

• Measure, analyze, and report on campaign performance, providing regular updates and insights to stakeholders to inform future strategies and optimize program effectiveness.

• Leverage data and insights to continuously refine ABM strategies, ensuring alignment with sales objectives and maximizing ROI.

WHAT YOU SHOULD HAVE:

• 3+ years of prior marketing experience, with a focus on Account Based Marketing and a demonstrated track record of success in developing and executing targeted campaigns.

• Strong understanding of the Enterprise sales cycle and experience working closely with sales teams to drive pipeline and revenue.

• Proven ability to develop creative and innovative ABM programs that engage target accounts and drive desired outcomes.

• Excellent analytical skills, with the ability to interpret data, measure campaign effectiveness, and generate actionable insights.

• Proficiency in marketing and sales technologies, including CRM (e.g., Salesforce), marketing automation platforms, and ABM tools (e.g., Demandbase, 6sense).

• Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines.

• Exceptional communication and collaboration skills, with the ability to build strong relationships with internal stakeholders and external partners.

• Ability to adapt to a fast-paced environment, embrace change, and thrive in a dynamic and results-oriented culture.

• Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness.

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com