Marketing Programs Manager Sales & Marketing · Canada (Remote)

BigHand Limited; Canada; Remote; CAD 70,000 - 95,000; Full time

Job summary

A leading technology solutions provider in Canada seeks a Marketing Programs Manager to drive Account-Based Marketing initiatives and enhance engagement through webinars. This multifaceted role emphasizes demand generation, program execution, and collaboration with cross-functional teams. Ideal candidates will possess strong project management skills, technical proficiency, and a proven track record in B2B marketing.

Benefits

15 days holiday per year + 2 personal days

Wellbeing benefits including medical, dental, vision

Company-wide Wellness day

Career growth opportunities

Family benefits including enhanced parental leave

Financial benefits including retirement plan

Fully remote working

Qualifications

• 5+ years proven experience leading ABM and webinars in B2B tech.
• Strong project management skills for simultaneous program execution.
• Proficiency in marketing automation and CRM tools.

Responsibilities

• Develop and execute ABM campaigns to enhance pipeline.
• Plan, host, and market webinars aligning with sales goals.
• Manage data and communications for ABM and webinars.

Skills

Project Management

Communication

Attention to Detail

Collaboration

Stakeholder Management

Marketing Automation

CRM Proficiency

Tools

Pardot

Salesforce

Job description

About BigHand

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.

We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

About the role

As our Marketing Programs Manager, you’ll play a key role in delivering targeted Account-Based Marketing (ABM) programs and creating the webinar strategy. You'll bring campaigns to life that deepen engagement, accelerate pipeline, and position BigHand as a trusted thought leader. This is a high-impact role focused on demand generation, execution, and cross-functional collaboration.

This role reports to the Field Marketing Lead on the Demand Generation team.

What you’ll do

ABM Programming: Work with the Field Marketing Lead to develop and execute ABM campaigns to drive pipeline acceleration, account expansion, and account engagement for our key target accounts in our Enterprise segment in our UKI and North American regions.

Webinars: Plan, host, and market webinars that position BigHand as a thought leader, ensuring alignment with marketing and sales goals.

Data Management and Communication: Manage data and communications across ABM and webinars to ensure streamlined operations and engagement. Track KPIs and report on performance to measure and improve program effectiveness.

Stakeholder Management: Work cross-functionally with your marketing team, product and sales leaders to create compelling webinar content that aligns with broader marketing and sales objectives.

Collaboration: You will be a partner to Sales, Business Development, Digital, and Demand Generation teams, developing and executing data-driven ABM & webinar campaigns that nurture relationships and accelerate deals.

What we’re looking for

• 5+ years proven experience leading ABM and webinars, preferably in a B2B tech setting.
• Strong project management skills with an ability to execute multiple programs simultaneously.
• Proficiency in marketing automation and CRM tools. We use Pardot and Salesforce.
• Excellent communication, attention to detail, collaboration, and stakeholder management skills.

What we offer

• 15 days holiday per year (exc. public holidays) + 2 personal days to take for anything you like!
• 3 additional BigHand days off between Christmas & New Year
• Wellbeing benefits including medical, dental, vision,online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
• Opportunities to give back with company volunteer events and individual volunteer days
• Career growth opportunities and study leave options
• Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
• Financial benefits including retirement plan, life assurance, and flexible spending
• Fully remote working
• Growing business with a global presence and a true focus on work-life balance

Our DEI Commitment

We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.