Senior Growth Marketing Manager

Cardata; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company in the tech industry is seeking a Growth Marketing Specialist to drive their marketing efforts forward. This role requires an individual with extensive experience in paid search and social strategies, adept at utilizing cutting-edge tools for demand generation. The ideal candidate has a proven track record at a B2B SaaS startup and is comfortable working in a fast-paced environment, balancing multiple campaigns while providing actionable insights to the executive team. If you thrive in dynamic settings and are passionate about driving revenue through innovative marketing strategies, this is an excellent opportunity.

Qualifications

• 5+ years in growth marketing or demand generation in a B2B SaaS startup.
• Hands-on with ad platforms and demand generation strategies.
• Proven ability to exceed pipeline and revenue targets.

Responsibilities

• Develop strategies for high-quality inbound traffic and pipeline.
• Manage Account-Based Marketing to engage target accounts.
• Analyze data to optimize paid ad performance.

Skills

Analytical Skills

Collaboration

Technical Ability

Tools

GA4

HubSpot

Google Ads

Bing Ads

LinkedIn Ads

Meta Ads

Looker

Tableau

Job description

Who You Are

You have hands-on experience creating campaigns on major ad platforms such as Google Ads, Bing, Meta, and LinkedIn. You are a systems wizard and are very comfortable using the latest tools to support demand generation activities. While you may not be a developer, you consider yourself a technical person who can easily setup, navigate, and optimize technology tools as needed to support our AI-Powered Growth Marketing team. You’ve thrived at a startup or scale-up, and understand that moving quickly with a sense of urgency is the key to success.

What You'll Do

• Use your expertise in paid search and paid social to develop and execute strategies that drive high-quality inbound traffic and pipeline.
• Build and manage our Account-Based Marketing (ABM) playbook to drive engagement with target accounts, including personalized advertising, content syndication, and retargeting.
• Analyze performance data and market trends to identify new opportunities for scaling paid ads and optimizing budget allocation.
• Collaborate with cross-functional teams (Sales, Content, Product) to design and run A/B tests on campaign creatives, landing pages, and messaging.
• Own and orchestrate the entire marketing tech stack to power marketing workflows and drive results.
• Expertise in the following tools are required: GA4, HubSpot, the major Ad Platforms (Google, Bing, LinkedIn, Meta) and other AI-driven tools that we have implemented.
• Technical ability to assess and implement new tools is a must-have for this role.
• Provide regular performance reports and actionable insights to the executive team.

What You'll Bring

• 5+ years of experience in a growth marketing or demand generation role at a B2B SaaS startup.
• Strong foundational understanding of paid search, paid social, and other paid channels.
• You understand that MQL obsession in marketing is misguided, and you take a revenue-centric approach to create and capture demand in the market.
• Hands-on experience with leading marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads) and martech tools such as HubSpot, GA4 and others.
• Proven experience in using AI-powered tools to augment key business processes for growth marketing.
• Proven ability to drive pipeline and revenue targets through paid channels, with a track record of hitting or exceeding KPIs.
• Strong analytical skills, including Excel/Google Sheets proficiency and experience with data visualization tools (e.g., Looker, Tableau).
• Highly organized, able to manage multiple campaigns and projects in a fast-paced environment.
• Excellent collaboration and communication skills, with the ability to influence cross-functional stakeholders.

This Role May Not Be a Fit If

• You prefer well-established, mature processes over fast-paced experimentation.
• You’re not comfortable learning new tech or using new tools on your own.
• You have limited experience owning pipeline- or revenue-based targets.
• Data analysis and statistical thinking are not within your comfort zone.
• You prefer to follow a playbook rather than build one.