Customer Growth Marketing Manager

Tecsys; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

Tecsys seeks a Customer Growth Marketing Manager to enhance their customer engagement through strategic marketing initiatives. This role involves executing account-based marketing campaigns and collaborating with Sales and Customer Success teams. The ideal candidate will be skilled in B2B marketing with a focus on data-driven strategies and campaign optimization.

Qualifications

• 5+ years of B2B marketing experience focused on account-based marketing.
• Proven success in running ABM campaigns that generate pipeline.
• Strong proficiency in written and verbal English communication.

Responsibilities

• Design and execute Account-Based Marketing programs targeting strategic customer segments.
• Drive multi-channel customer campaigns to increase product adoption.
• Monitor performance through KPIs and optimize future programs.

Skills

Account-based marketing

Demand generation

Data analysis

Project management

Communication

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

HubSpot

Salesforce

LinkedIn

6sense

Job description

Having recognized the advantages of remote work, such as improved employee morale, increased productivity, and positive impacts on both employee wellbeing and the environment, we are proud to be a digital-first company. Our digital-first work environment, combined with our conveniently located offices and collaborative workspaces, provides our team with the freedom and flexibility to work in the most productive way for them.

About us

Tecsys is a fast-growing innovator offering supply chain solutions to industry leading healthcare systems, hospitals, and pharmacy businesses to distributors, retailers, and 3PLs. We work with industry leaders to transform their supply chains through technology. If you thrive on tackling interesting challenges with continuous learning opportunities, then Tecsys could be a good fit for you!

About the Role

We are seeking a Customer Growth Marketing Managerto lead the planning and execution of integrated marketing programs focused on engaging and expanding within our existing customer base. This hands-on role blends strategic thinking with strong execution skills, driving multi-channel campaigns that support customer retention, cross-sell, upsell, and account-based sales initiatives.

The ideal candidate brings experience in demand generation and account-based marketing (ABM), with a proven track record of influencing pipeline and revenue through tailored campaigns for high-value customers. This role is execution-heavy but requires strategic alignment with Sales, Product Marketing, and Customer Success to ensure impact and scalability.

Key Responsibilities

• Design and Execute ABM Programs
  Develop and deploy 1:1, 1:few, and 1:many ABM campaigns tailored to strategic customer segments, leveraging insights from Sales and Product Marketing to maximize account engagement and expansion.
• Drive Multi-Channel Customer Campaigns
  Lead end-to-end campaign execution across channels such as email, digital, paid media, webinars, events, and social, targeting installed customers to increase product adoption and share of wallet.
• Personalize Messaging and Tactics
  Customize campaign content based on customer verticals, use cases, personas, and lifecycle stage to enhance relevance and effectiveness.
• Partner with Sales & Customer Success
  Collaborate closely with account teams to align on growth goals, co-develop account plans, and deliver marketing support tailored to specific customer opportunities.
• Track, Measure & Optimize Campaigns
  Monitor performance through KPIs like engagement rates, influenced pipeline, and account penetration. Use data insights to refine tactics and guide future programs.
• Leverage Martech & ABM Platforms
  Use tools such as 6sense, LinkedIn, HubSpot, and Salesforce to manage targeting, orchestration, and reporting of ABM programs.
• Manage Ad Hoc Requests
  Prioritize and respond to marketing support requests for key account initiatives from the Sales team, balancing customization with scalability.
• Champion ABM Best Practices
  Stay current on ABM trends, technologies, and tactics. Test new approaches to improve impact and elevate the customer experience.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of B2B marketing experience, with a focus on account-based marketing, demand generation, or customer lifecycle campaigns.
• Demonstrated success running ABM campaigns that generate pipeline and drive expansion in existing accounts.
• Experience with martech and ABM tools (e.g., HubSpot, CRM such as Salesforce or Dynamics,6sense, LinkedIn Campaign Manager).
• Strong data orientation, with the ability to analyze campaign performance and optimize accordingly.
• Excellent collaboration and communication skills to align cross-functional stakeholders.
• Strong project management capabilities; able to prioritize multiple campaigns in a fast-paced environment.
• Strong proficiency in both written and verbal English communication essential for effective correspondence with clients, suppliers, business partners, and colleagues beyond the province of Quebec.
  

We understand that experience comes in many forms and that careers are not always linear. If you don't meet every requirement in this posting, we still encourage you to apply.

At Tecsys, we are committed to fostering a diverse and inclusive workplace where all employees feel valued, respected, and empowered. We believe that diversity drives innovation and strengthens our ability to deliver exceptional solutions. We welcome and encourage applicants from all backgrounds, experiences, and perspectives to join our team.

Tecsys is an equal opportunity employer. Accommodation is available for applicants selected for an interview.

NB: if you are applying to this position, you must be a Canadian Citizen or a Permanent Resident of Canada, OR, have a valid Canadian work permit.