ABM Digital Marketing Lead | HubSpot Expert & Growth Driver

Lantern; Edmonton; Presencial; CAD 105 000 - 140 000; Tempo integral

Resumo da oferta

Lantern is seeking a Digital Marketing Manager to build and run our digital properties, campaigns, and ABM engine. You’ll own HubSpot, design multi‑touch campaigns, and connect marketing to pipeline and revenue, working closely with GTM and sales.

This role demands strategic planning, campaign execution in HubSpot, and clear results communication to leadership. Ideal candidates bring 4–6+ years of B2B digital marketing, strong HubSpot expertise, and proven ability to align marketing with sales

Qualificações

• 4–6+ years of B2B digital marketing experience
• 3+ years running ABM programs
• Advanced HubSpot expertise (workflows, reports, dashboards)
• Experience building and executing email programs and nurture strategies
• Experience aligning marketing with sales on target accounts (ABM)

Responsabilidades

• Define and execute account-based marketing strategy and programs across multiple channels
• Own the email program from strategy to deployment, including segmentation and testing
• Plan and manage organic and paid social campaigns (LinkedIn, etc.)
• Serve as Lantern's HubSpot expert, building workflows, lists, lead scoring and lifecycle stages
• Build marketing dashboards in HubSpot and Power BI/Excel, report on funnel and pipeline metrics
• Support events and GTM moments with digital programs before/after conferences

Conhecimentos

ABM programs

HubSpot

Email marketing

LinkedIn ads

Analytics reporting

Sales alignment

Copywriting

Project management

Formação académica

Bachelor's degree in marketing, communications, business or related field

Ferramentas

HubSpot

Power BI

Excel

Descrição da oferta de emprego

Lantern is seeking a Digital Marketing Manager to build and run our digital properties, campaigns, and ABM engine. You’ll own HubSpot, design multi‑touch campaigns, and connect marketing to pipeline and revenue, working closely with GTM and sales.

This role demands strategic planning, campaign execution in HubSpot, and clear results communication to leadership. Ideal candidates bring 4–6+ years of B2B digital marketing, strong HubSpot expertise, and proven ability to align marketing with sales