User Operations Intern

99; São Paulo; Presencial; BRL 120 000 - 170 000; Tempo integral

Resumo da oferta

99 is seeking a data-driven team member to contribute to Growth & Campaigns and Product Operations, focusing on end-to-end growth strategies and data-driven decision making. You will drive campaigns, analyze funnels and cohorts, and translate insights into iterative tests to improve activation and retention.

You'll benchmark fintech peers, map user journey friction, and present prioritized product opportunities with clear evidence.

Qualificações

• Pursuing a Bachelor's degree in Business Administration, Economics, Engineering, Statistics, or Finance, graduating December 2027 or later.
• Structured thinking, organization, prioritization, with strong written and verbal communication.
• Advanced Excel/Google Sheets — pivot tables, lookups, and analyses from raw exports.
• SQL: able to write joins and aggregations and validate numbers.
• Advanced English; Portuguese fluency for day-to-day work.
• Comfortable using AI tools in daily work.

Responsabilidades

• Execute growth and engagement campaigns end to end: planning, setup, testing, launch, and monitoring.
• Analyze campaign performance in depth — funnel, cohort, segmentation, and incrementality — and translate results into the next round of tests.
• Design and run A/B tests to improve conversion and engagement across the user lifecycle, and defend the reads with data.
• Track campaign efficiency against targets (CAC, ROI, activation and retention rates) and flag when a campaign should be scaled, fixed, or killed.
• Benchmark competitors and reference players in the digital wallet and fintech space — Brazil and abroad — mapping features, flows, incentive mechanics, and communication.
• Turn benchmarks into concrete, prioritized improvement opportunities for 99Pay, backed by data on where our own funnel underperforms.
• Map friction points across the user journey by combining product data, campaign results, and CX feedback, and size the impact of fixing them.
• Bring those opportunities to the product team as structured proposals — problem, evidence, comparison, recommendation — and follow them through discovery and prioritization.
• Work across product, BI, marketing, engineering, risk, and CX to align on what gets built and to keep initiatives moving between teams.

Conhecimentos

Advanced Excel/Google Sheets

SQL

Advanced English

Portuguese fluency

AI tools usage

Formação académica

Bachelor's degree in Business Administration, Economics, Engineering, Statistics, or Finance

Ferramentas

Power BI

Looker

Tableau

Python (pandas)

Descrição da oferta de emprego

About The Company

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay). To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more. Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

About The Team/role

• We are looking for passionate, data-driven and collaborative people to be part of our team.
• If developing strategies focused on the business growth and managing important data analysis make your eyes sparkle and motivate you to go beyond, this is a suitable position for you.
• You will be joining a team of people with diverse backgrounds and skill sets, working together to achieve higher goals.

In this role, you'll be...

Split into two main parts:

• Growth & Campaigns
• Execute growth and engagement campaigns end to end: planning, setup, testing, launch, and monitoring.
• Analyze campaign performance in depth — funnel, cohort, segmentation, and incrementality — and translate results into the next round of tests.
• Design and run A/B tests to improve conversion and engagement across the user lifecycle, and defend the reads with data.
• Track campaign efficiency against targets (CAC, ROI, activation and retention rates) and flag when a campaign should be scaled, fixed, or killed.
• Product Operations
• Benchmark competitors and reference players in the digital wallet and fintech space — Brazil and abroad — mapping features, flows, incentive mechanics, and communication.
• Turn benchmarks into concrete, prioritized improvement opportunities for 99Pay, backed by data on where our own funnel underperforms.
• Map friction points across the user journey by combining product data, campaign results, and CX feedback, and size the impact of fixing them.
• Bring those opportunities to the product team as structured proposals — problem, evidence, comparison, recommendation — and follow them through discovery and prioritization.
• Work across product, BI, marketing, engineering, risk, and CX to align on what gets built and to keep initiatives moving between teams.

We're eager to be in touch because you have...

Must-have

• Currently pursuing a Bachelor's degree in Business Administration, Economics, Engineering, Statistics, or Finance, graduating in December 2027 or later.
• Structured thinking, organization, and prioritization, with strong written and verbal communication.
• Advanced Excel/Google Sheets — pivot tables, lookups, and comfort building analyses from raw exports.
• SQL: able to write joins and aggregations and validate your own numbers.
• Advanced English; Portuguese fluency for day-to-day work.
• Comfortable using AI tools in daily work.

Nice-to-have

• Power BI, Looker, Tableau or related tools.
• Python for data analysis (pandas) or task automation.
• Basic statistics for experimentation: sample size, significance, confidence intervals.

You'll love working at DiDi because...

We create user value We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient. We are data-driven We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics. Win-win Collaboration Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do. We believe in integrity Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other. Growth We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow. Diversity and Inclusion Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all. Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are. We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us. We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).