Senior Data Campaigns Analyst

99; São Paulo; Presencial; BRL 180 000 - 300 000; Tempo integral

Resumo da oferta

99 in São Paulo, Brazil seeks an experienced Analytics professional to optimize in-app traffic and campaign ROI. You will design evaluation frameworks, run rigorous A/B tests, and partner with product, marketing, and operations to turn data into strategic recommendations.

With 3–5 years in Growth or Product Analytics, you will write SQL, model large datasets, and communicate insights clearly across teams in a fast-moving environment. A Bachelor's degree is required; Mandarin is a plus.

Qualificações

• 3–5 years in Business, Growth, or Product Analytics within e-commerce or digital platforms.
• Strong structured thinking and ability to translate data into strategic recommendations.
• Bachelor's degree or higher.

Responsabilidades

• Build evaluation framework to benchmark efficiency of internal traffic assets and campaigns.
• Suggest where to place campaigns using historical data to maximize traffic ROI.
• Write complex SQL to extract, clean, and model large datasets into reports.
• Design and run rigorous A/B tests with defined control groups and statistics.
• Lead campaign post-mortems and develop repeatable playbooks for future campaigns.
• Partner daily with product, marketing, operations, and user growth teams to translate data into recommendations.

Conhecimentos

SQL

Data analytics

A/B testing

Communication

Formação académica

Bachelor's degree or higher

Ferramentas

BigQuery

Descrição da oferta de emprego

About The Company

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

About The Team/role

Join us and become the engine of our in-app traffic efficiency!

In this role, you'll be...

• Building the evaluation framework that benchmarks the efficiency of every internal traffic asset and campaign.
• Suggesting what goes where, using historical and behavioral data to match the right campaign to the right slot and maximize traffic ROI.
• Writing complex, optimized SQL to extract, clean, and model massive datasets, turning them into clear, logical, and actionable reports.
• Designing and running rigorous A/B tests, defining control groups and statistical frameworks to isolate the true incremental impact of each campaign and slot layout.
• Leading campaign post-mortems and turning the insights into repeatable playbooks that sharpen future campaign and operations strategy.
• Partnering daily with product, marketing, operations, and user growth teams, translating raw data into clear, strategic recommendations that directly drive our growth.

We're eager to be in touch because you have...

• 3–5 years in Business, Growth, or Product Analytics within e-commerce or fast-growing digital platforms.
• Strongly structured thinking—you turn raw data into clear, strategic recommendations and communicate them effortlessly across product, marketing, and operations.
• Proficiency in SQL, with the ability to query and model large datasets efficiently.
• Proficiency in English, with Mandarin skills highly preferred.
• A Bachelor's degree or higher.
• A proactive, open-minded, reliable, and detail-oriented teammate who stays curious, takes ownership, and thrives in a fast-moving environment.

You’ll love working at DiDi because...

We create user value

We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven

We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration

Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity

Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth

We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion

Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).