User Growth Sr Analyst

DiDi Chuxing; São Paulo; Híbrido; BRL 90 000 - 150 000; Tempo integral

Resumo da oferta

DiDi is seeking a Growth Analyst to drive user growth and acquisition across our online grocery markets, optimizing budgets and improving conversion and repurchase. You will work with product, data, and design teams to implement scalable growth strategies in a fast-paced, highly collaborative environment.

The role requires 1+ years in strategic or growth analysis, strong data skills with Excel/SQL/Tableau, and fluent English.

Qualificações

• Bachelor’s degree or higher in Economics, Management, Statistics, Finance, or related field.
• 1+ years of experience in strategic analysis, business analysis, or growth strategy; experience in internet, O2O, or retail industries is a plus.
• Proficient in data analysis tools such as Excel, SQL, and Tableau; strong structured thinking and logical analysis skills.
• Excellent business acumen and insight, with the ability to break down complex problems into actionable strategies and plans.
• Strong cross-departmental collaboration and communication skills, capable of driving projects efficiently in a fast-paced and dynamic environment.
• Fluent in English as a working language; experience in international projects or cross-market operations is preferred.

Responsabilidades

• Develop and execute user growth strategies to continuously expand cost-effective acquisition channels.
• Manage allocation and optimization of the acquisition budget, balancing CAC with user value.
• Design and execute marketing campaigns and user operations initiatives to improve conversion and repurchase.
• Collaborate with product, data, and design teams to drive delivery and iteration of growth initiatives.
• Stay current on industry trends and competitor dynamics, and build reusable growth methodologies.

Conhecimentos

Data analysis

Cross-functional collaboration

Strategic thinking

Fluent English

Communication

Formação académica

Bachelor’s degree or higher in Economics, Management, Statistics, Finance

Ferramentas

Excel

SQL

Tableau

Descrição da oferta de emprego

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

About the team/role

Responsible for driving user growth and acquisition across the online grocery markets, continuously optimizing growth outcomes across acquisition, conversion, and retention, and taking ownership of growth results and return on investment. Reports to the Growth Team Lead.

Responsibilities

• Develop and execute user growth strategies, continuously expanding cost-effective acquisition channels to drive user scale and quality.
• Manage allocation and optimization of the acquisition budget, balancing customer acquisition cost with user value.
• Design and execute marketing campaigns and user operations initiatives to improve conversion and repurchase.
• Collaborate with product, data, and design teams to drive efficient delivery and continuous iteration of growth initiatives.
• Stay current on industry trends and competitor dynamics, and build reusable growth methodologies.

We're eager to be in touch because you have...

• Bachelor’s degree or higher in Economics, Management, Statistics, Finance, or related fields preferred.
• 1+ years of experience in strategic analysis, business analysis, or growth strategy; experience in internet, O2O, or retail industries is a plus.
• Proficient in data analysis tools such as Excel, SQL, and Tableau; strong structured thinking and logical analysis skills.
• Excellent business acumen and insight, with the ability to break down complex problems into actionable strategies and plans.
• Strong cross-departmental collaboration and communication skills, capable of driving projects efficiently in a fast-paced and dynamic environment.
• Fluent in English as a working language; experience in international projects or cross-market operations is preferred.

You'll love working at DiDi because...

We create user value

We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven

We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration

Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity

Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth

We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion

Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).