Trade Marketing Specialist

HP; Barueri; Presencial; BRL 70 000 - 110 000; Tempo integral

Resumo da oferta

HP Brazil is seeking a Trade Marketing Specialist to own the Brazil trade marketing strategy, develop market plans, enhance in-store experiences, and deliver key performance reports.

You will lead cross-functional collaboration with sales, marketing and retailers, manage agency partners, and analyze data to drive ROI across shopper journeys and GTM initiatives.

A four-year degree and 4–7 years in marketing or trade marketing are required, with strong analytics and project leadership.

Qualificações

• Four-year or Graduate Degree in Marketing, Business Administration, or related field.
• Typically 4–7 years of work experience in segment or trade marketing.
• Ability to lead cross-functional projects and manage data-driven campaigns.

Responsabilidades

• Own end-to-end in-store go-to-market strategy and execution.
• Collaborate with Sales, Marketing, Category and retailers to align needs.
• Lead management of agencies and ensure brand consistency at POS.
• Analyze KPIs and optimize Trade Marketing investments for ROI.

Conhecimentos

Analytics

Data Analysis

Trade Marketing

Go-to-Market Strategy

Market Research

KPIs

Formação académica

Four-year or Graduate Degree in Marketing/Business Administration

Ferramentas

CRM

Excel

Power BI

Descrição da oferta de emprego

Trade Marketing Specialist

Description - This role is responsible for owning Trade Marketing strategy in Brazil, contributing to development of market plans, in-store experience and preparing and delivering key performance reports. The role also leads the execution of marketing deliverables, performs data analytics, and designs customer experience journeys. Additionally, the role ensures legal compliance, leads content adaptation, and heads moderate to high complexity projects to support operational and strategic plans.

Responsibilities

• Create and own the end-to-end in-store go-to-market strategy;
• Align Sales, Marketing, Category and retailer needs;
• Lead, negotiate and audit Trade Marketing agency services;
• Ensure Extended Sales Force productivity and optimized coverage in Tier 1 and 2 stores;
• Design the shopper decision journey;
• Define commercial + communication strategy, ensuring flawless implementation;
• Lead and ensure brand consistency and leadership across all in-store touchpoints;
• Create distinctive brand leadership at POS;
• Enable and elevate retail sales force performance;
• Lead ESF product and storytelling training strategy and develop playbooks and tools;
• Track business KPIs and manage Trade Marketing investments to maximize ROI.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in segment marketing, trade marketing or a related field or an advanced degree with 3-5 years of work experience.

Preferred Certifications

NA

Knowledge & Skills

• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Trade Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope

• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity

• Responds to moderately complex issues within established guidelines.

Disclaimer

- This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job - Marketing

Schedule - Full time

Shift - No shift premium (Brazil)

Travel -

Relocation - Equal Opportunity Employer (EEO) -

Equal Opportunity Employer (EEO)

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: " Know Your Rights: Workplace Discrimination is Illegal ""