Specialist, Media Strategy

Mindgruve - Brazil; São Paulo; Presencial; BRL 90 000 - 130 000; Tempo integral

Resumo da oferta

Mindgruve in São Paulo seeks a self-motivated, results-driven Specialist, Media Strategy I to join our local office. You will proactively identify opportunities while staying current with industry trends and best practices.

You will support integrated media strategies, manage budgets and pacing, and create data-driven insights to inform client decisions and drive growth for multiple brands.

Qualificações

• Bachelor's degree in Marketing, Communications, Advertising, or related field (or equivalent).
• Hands-on media planning and/or buying experience in an agency, consulting firm, or corporate marketing.
• Experience across channels: Retail Platforms, Paid Search, Paid Social, Display, Video, CTV, Native, DOOH.
• Familiarity with Campaign Manager 360 or similar ad serving technology.
• Proficient in media research tools and deriving insights from data.

Responsabilidades

• Assist in developing integrated media strategies across DTC and marketplaces.
• Manage media budgets, pacing, and tracking to meet KPIs.
• Create budget pacing reports across channels.
• Coordinate with vendors and internal teams on placements.
• Record progress of media placements and update dashboards.
• Prepare client-ready reports on campaign performance and budgets.
• Develop data-driven insights from website traffic and behavior.
• Stay current with industry best practices and trends.

Conhecimentos

Media planning

Media buying

Data analysis

Campaign performance

Communication skills

Team collaboration

Formação académica

Bachelor's degree in Marketing, Communications, Advertising, or related field

Ferramentas

Campaign Manager 360

IMS

GWI

MRI

Nielsen

ComScore

Simmons

Descrição da oferta de emprego

We are a global digital agency composed of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner, an Advanced Partner with Amazon Advertising and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sounds fun? Perfect — you’ll fit right in.

Mindgruve is seeking a self-motivated, results-driven Specialist, Media Strategy I in our Sao Paulo office. Our ideal candidate will proactively identify opportunities while staying up to date on the latest trends and best practices within the industry.

What You’ll Do Here:

• Assist Associate Director, Media Strategy in developing integrated media strategies across DTC & various marketplaces for clients based on their specific needs.
• Manage media budgets, pacing, and tracking to ensure complete delivery while reaching client goals and KPIs.
• Create budget pacing reports across multiple channels.
• Communicate with vendors and internal team on media placements.
• Record and update progress of direct media placements according to plan.
• Maintenance of client facing dashboard reports .
• Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.
• Follow and stay on top of industry best practices.
• Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results.
• Weekly and monthly client reporting.
• Build and maintain an understanding of current topics in Performance & Retail Media, web analytics, data management, tools and technologies related to teams core responsibilities.

We Need a Person With:

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field (or equivalent experience).
• Hands-on experience in media planning and/or buying within an advertising agency, consulting firm, corporate marketing department, or software provider.
• Experience across various channels (Retail Platforms, Paid Search, Paid Social, Display, Video, CTV, Native, DOOH) preferred, including experience working with programmatic trading teams.
• Familiarity with Campaign Manager 360 or comparable ad serving technology
• Working knowledge of media research tools (IMS, GWI, MRI, Nielsen, ComScore, Simmons, etc.).
• Exposure to utilizing data to write insights.
• Ability to work both independently and in a team environment.
• Professional and personal integrity.
• A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth.
• Excellent verbal and written communication skills.