Paid Social Associate Director

Mindgruve; São Paulo; Presencial; BRL 240 000 - 420 000; Tempo integral

Resumo da oferta

Mindgruve seeks an Associate Director, Paid Social to lead a team of paid social managers and strategists. You will translate client goals into full-funnel plans across Meta, LinkedIn, TikTok, and other platforms, while guiding strategy and driving agency growth.

Mentorship and senior-level client leadership are key parts of the role. You will oversee team development, ensure quality across accounts, and collaborate with other departments on integrated media initiatives.

Qualificações

• 7–9 years of progressive experience in paid social or digital advertising.
• Proven experience managing a team of paid social professionals.
• Deep expertise across Meta, LinkedIn, and TikTok; familiarity with secondary platforms.

Responsabilidades

• Lead client strategy and senior leadership to translate goals into paid social plans.
• Mentor managers and ensure high-quality deliverables across accounts.
• Support business development and cross-team collaboration.

Conhecimentos

Paid Social

Team leadership

Meta ads

LinkedIn ads

TikTok ads

New business

Platform knowledge

Mentorship

Business acumen

Client communication

New business development

Customer service

Organization

Communication

Professionalism

Confidentiality

Descrição da oferta de emprego

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

The Associate Director, Paid Social leads a team of paid social managers and specialists while serving as a senior strategic resource for clients. This role combines client-facing leadership with internal team development — overseeing execution quality, driving agency growth initiatives, and building a strong, forward-thinking paid social practice across Meta, LinkedIn, TikTok, and secondary platforms including Reddit, Snapchat, NextDoor, and X.

What You’ll Do Here:

Client Strategy & Senior Leadership (50%)

• Serve as a senior client-facing lead — translate client goals into full-funnel paid social media plans across Meta, LinkedIn, TikTok, Reddit, Snap, NextDoor, X, and others.
• Build and own complete full-funnel paid social strategies without assistance.
• Develop and present strategic recommendations, creative testing frameworks, and audience architecture.
• Provide insights on emerging platforms, ad formats, algorithm changes, and industry trends.
• Assist with MBR/QBR storytelling and senior-level client presentations.

Team Management & Development (30%)

• Manage a team of 2–4+ Paid Social team members.
• Provide oversight and ensure team members are proactive with ideas, recommendations, and insights.
• Mentor Managers and Senior Managers on strategy, client management, and career development.
• Ensure quality and consistency in client deliverables across all accounts in the portfolio.
• Assist with staffing plans, hiring decisions, and onboarding of new team members.

Operations, Process & Business Development (20%)

• Develop training materials and lead process and SOP improvements for the paid social team.
• Ensure consistent QA and brand safety standards are upheld across all accounts.
• Collaborate with the executive team on business development and pitch work.
• Support new business RFPs in partnership with the sales/BD team.
• Partner with other Mindgruve department leads (programmatic, search, strategy, creative) on integrated media initiatives.
• Perform other related duties and projects as assigned.

We Need a Person With:

• 7–9 years of progressive experience in paid social or digital advertising.
• Proven experience managing a team of paid social professionals.
• Deep expertise across Meta, LinkedIn, and TikTok required; hands-on familiarity with secondary platforms (Reddit, Snap, NextDoor, X) required.
• Experience contributing to new business pitches and agency growth initiatives preferred.
• Expert-level knowledge of primary and secondary paid social platforms and their ad ecosystems.
• Demonstrated team leadership and mentorship capabilities.
• Strong business acumen with an understanding of agency operations and growth levers.
• Excellent client communication skills with executive presence in presentations.
• Ability to contribute to new business development and help grow agency revenue.
• Strong customer service skills.
• Highly organized and detail oriented, with the ability to handle multiple simultaneously.
• Excellent communication skills, including verbal and written.
• Professional demeanor with the ability to interface with poise and confidence with leadership and clients.
• Ability to ensure confidentiality with business matters and employee privacy.