Paid Search Associate Director

Mindgruve; São Paulo; Presencial; BRL 180 000 - 360 000; Tempo integral

Resumo da oferta

Mindgruve, a global digital agency, is seeking an experienced Paid Search Associate Director to lead strategic direction for client campaigns and be the primary voice to clients. You will drive performance across Google Ads, Microsoft Ads, SA360, and related tooling.

In this role you will manage and mentor a team, shape workflow, participate in new business pitches, and ensure alignment with client goals. Excellent communication and leadership are essential.

Qualificações

• 7+ years of paid search experience with leadership and independent client management.
• Agency experience strongly preferred.
• Proven track record of owning client relationships with minimal oversight.
• Active Google, SA360, and Microsoft Ads certifications required.
• Strong customer service and client management skills.
• Excellent communication, including verbal and written.
• Highly organized with ability to handle multiple priorities.
• Proficiency in paid search platforms, attribution tools, and tracking frameworks.
• Experience with new business development and pitch presentations.

Responsabilidades

• Lead client strategy and communications for paid search campaigns.
• Present at client meetings including QBRs and reviews.
• Develop insights and recommendations to demonstrate expertise.
• Manage and mentor Supervisors, Strategists, and Analysts on the Paid Search team.
• Oversee account architecture, bid strategies, and testing roadmaps across client portfolios.
• Participate in new business pitches and client audits to drive growth.

Conhecimentos

Leadership

Client management

Communication

Organization

Confidentiality

Cross-team collaboration

Agency experience

Certifications (Google SA360 Microsoft

Formação académica

Bachelor's degree in Marketing, Business, Communications, or related field

Ferramentas

Google Ads

Microsoft Advertising

SA360

Google Analytics

SEMrush

Google Trends

Descrição da oferta de emprego

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose - accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek's 75 Fastest Growing Companies, we're constantly looking for "A" players to join our team.

The rapid growth is attributed to our strongest asset - our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect - you'll fit right in.

The Paid Search Associate Director leads strategic direction for client paid search programs, serves as a primary voice of the agency to clients, and contributes actively to team development and new business efforts. This role requires independent strategic decision-making across both client accounts and departmental operations.

What You’ll Do Here:

Client Strategy & Communication (40%)

• Serve as the primary agency voice on paid search for assigned client accounts, requiring no QA on external communications.
• Lead and present at client-facing meetings including reporting, QBRs, and strategic reviews.
• Develop and deliver insights and recommendations that project confidence and deep expertise.
• Independently identify and diagnose campaign issues across assigned and non-assigned accounts.
• Regularly evaluate strategic approach across the account portfolio and propose updates proactively.

Team Leadership & Development (25%)

• Manage and mentor Supervisors, Strategists, and Analysts on the Paid Search team.
• Contribute to departmental best practices and the team learning agenda.
• Participate in hiring processes for roles below this level, providing relevant feedback.
• Balance client responsibilities with departmental and company-wide initiatives.
• Provide QA and constructive feedback on team deliverables across all levels.

Technical Execution & Oversight (25%)

• Demonstrate in-depth understanding of conversion goal management in Google, Microsoft Ads, and SA360, including VBB setup.
• Confidently manage search administrative tasks including billing, advertiser verifications, and Google Partner requirements.
• Oversee account architecture, bid strategy, and testing roadmaps across client portfolios.
• Evaluate and implement tools, automation, and platform innovations.

Business Development & Operations (10%)

• Participate in new business pitches including account audits, analyses, and presentation creation.
• Identify process inefficiencies and propose improvements to increase team productivity.
• Establish positive rapport with direct reports and agency stakeholders as a trusted team leader.
• Perform other related duties and projects as assigned.

We Need a Person With:

• Bachelor's degree in Marketing, Business, Communications, or a related field required.
• 7+ years of paid search experience, with demonstrated leadership and independent client management.
• Agency experience strongly preferred.
• Track record of owning client relationships and delivering results with minimal oversight.
• Active Google, SA360, and Microsoft Ads certifications required.
• Strong customer service and client management skills.
• Highly organized and detail oriented, with the ability to handle multiple priorities simultaneously.
• Excellent communication skills, including verbal and written.
• Professional demeanor with the ability to interface with poise and confidence with leadership and clients.
• Ability to ensure confidentiality with business matters and employee privacy.
• Ability to proactively address cross-team needs and drive departmental efficiency.
• Strong industry POV capabilities and ability to serve as agency voice to clients.
• Advanced proficiency in paid search platforms, attribution tools, and tracking frameworks.
• Experience with new business development and pitch presentations.
• Well-versed in Microsoft and Mac applications (Word, Excel, PowerPoint, etc).
• Understanding of video meeting platforms (e.g., Zoom, Teams).
• Working knowledge of all standard office equipment.
• Proficiency in Google Ads, Microsoft Ads, and relevant bid management platforms.
• Familiarity with tools such as SEMrush, Google Trends, SA360, and Google Analytics.