SMB Marketing & Value Proposition Consultant

Jobtailor; São Paulo; Presencial; BRL 180 000 - 300 000; Tempo integral

Resumo da oferta

Vivo Fiber is seeking a results-driven strategist to develop and evolve the value proposition, informed by customer needs, competitive positioning, product attributes, pricing, benefits, and differentiators. You will conduct in-depth market analyses and monitor key players to identify opportunities for growth.

You will build post-launch analyses, lead cross-functional projects, and prepare executive materials to support strategic decisions.

Qualificações

• Analytical with ability to work with large data, cross-reference information, and identify patterns.
• Translate analyses into actionable insights and concrete business recommendations.
• Strong results orientation with ability to assess impact of decisions.
• Hands-on and execution-focused with ownership and urgency.
• Ability to lead projects and influence stakeholders.
• Strong organizational skills, autonomy, and prioritization in complex environments.
• Excellent communication to simplify complex analyses for executives.
• Business acumen connecting customers, markets, competitors, products, pricing and financial results.
• Experience in strategy, marketing, product, pricing, market intelligence or consulting.
• Experience analyzing performance of products, offers, and campaigns.
• Experience leading cross-functional projects.
• Experience in telecommunications, connectivity, or technology (a plus).

Responsabilidades

• Develop and evolve Vivo Fiber’s value proposition considering customer needs, competitive positioning, product attributes, pricing, benefits and differentiators.
• Conduct market and competitive analyses, monitoring offerings, prices, speeds, campaigns and positioning.
• Analyze internal and external data to identify opportunities for growth and value creation.
• Conduct post‑mortem analyses of offers and campaigns to assess outcomes.
• Build pre‑ and post‑launch performance analyses evaluating adoption, sales, revenue, churn and other KPIs.
• Lead cross‑functional projects by defining scope, timelines, stakeholders, actions, and results tracking.
• Develop recommendations and executive materials to support business decisions and leadership forums.
• Act proactively, be hands-on, follow-up, remove roadblocks, and drive progress.

Conhecimentos

Data Analysis

Project Leadership

Market Intelligence

Business Acumen

Communication Skills

Formação académica

Bachelor's degree (related field)

Graduate degree (preferred)

Ferramentas

Power BI

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Descrição da oferta de emprego

• Develop and evolve Vivo Fiber’s value proposition, taking into account customer needs, competitive positioning, product attributes, pricing, benefits, and differentiators
• Conduct in-depth market and competitive analyses, monitoring the offerings, prices, speeds, benefits, campaigns, positioning, and strategic moves of key players
• Analyze internal and external data to identify opportunities for growth, competitiveness, and customer value creation
• Conduct post‑mortem analyses of offers and campaigns to assess whether the strategy achieved its intended objectives
• Build pre‑and post‑launch performance analyses, evaluating adoption, sales, product mix, revenue, profitability, churn, and other KPIs
• Lead cross‑functional projects by defining scope, timelines, stakeholders, action plans, and results tracking
• Develop recommendations and executive materials to support business decisions and leadership forums
• Act proactively and in a hands‑on manner, ensuring follow‑up, removing roadblocks, and driving project progress

Requirements

• Highly analytical profile, with the ability to work with large volumes of data, cross‑reference information, and identify patterns, opportunities, and root causes
• Ability to transform analyses into actionable insights and concrete business recommendations
• Strong results orientation and the ability to critically assess the impact of decisions
• Hands‑on and execution‑focused profile, with a strong sense of ownership and urgency
• Ability to lead projects and influence stakeholders
• Strong organizational skills, autonomy, and prioritization abilities in complex and dynamic environments
• Excellent communication skills, particularly the ability to simplify complex analyses and build executive narratives
• Business acumen connecting customers, markets, competitors, products, pricing, and financial/commercial results
• Bachelor’s degree in Economics, Business Administration, Marketing, Mathematics, Statistics, Engineering, or a related field
• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint
• Experience in strategy, marketing, product, pricing, market intelligence, consulting, or related areas (preferred)
• Experience analyzing the performance of products, offers, and campaigns (preferred)
• Experience leading cross‑functional projects (preferred)
• Experience in telecommunications, connectivity, or technology (a plus)
• Graduate degree in Economics, Business Administration, Marketing, Mathematics, Statistics, Engineering, or a related field (preferred)
• Knowledge of Power BI (preferred)

Core Competencies

Demonstrates strong analytical capabilities to transform data into actionable insights and business recommendations, with a focus on project leadership and stakeholder influence. Proficient in evaluating market dynamics, product performance, and financial outcomes to drive strategic decisions.

Highest‑signal resume keywords

• Data Analysis
• Project Leadership
• Market Intelligence
• Business Acumen
• Communication Skills

Hard Skills

• Market Analysis
• Performance Evaluation
• Competitive Positioning
• Pricing Strategy
• KPI Tracking
• Statistical Analysis
• Business Recommendations
• Cross‑Functional Project Management
• Data Interpretation
• Root Cause Analysis

Soft Skills

• Results Orientation
• Organizational Skills
• Autonomy
• Prioritization
• Influencing Stakeholders

Industry Keywords

• Telecommunications
• Connectivity
• Technology
• Marketing
• Economics
• Business Administration
• Statistics
• Engineering

Tools & Technologies

• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• Power BI