Senior Social Lead - Strategy & Growth

Major Events International Ltd; São Paulo; Híbrido; BRL 400 000 - 650 000; Tempo integral

Resumo da oferta

Sportingbet sits at the intersection of Product, CRM, Media and BI in Brazil, leading how social drives growth beyond mere engagement. This business-oriented role blends strategy with operations to turn social into a scalable growth engine during a competitive World Cup cycle.

You will translate business priorities into a unified social strategy across organic, creators, and paid amplification, coordinating with Product, CRM and Brand teams to measure impact on CAC, LTV and sponsorship ROI.

Qualificações

• Experience leading social as a growth/ P&L-adjacent function.
• Strong data fluency for cohort analysis, attribution logic, funnel diagnostics, CRM/CDP concepts.
• Ability to brief creatives and agencies from a hypothesis, not a vibe.
• Comfort operating across Product, CRM and Media stakeholders.

Responsabilidades

• Translate business priorities into a coherent social strategy across organic, creators and paid amplification.
• Orchestrate agencies, creators and cross-functional stakeholders (Product, CRM, Media, BI, Brand).
• Build social as an intelligence function: turn audience behavior and platform signals into actionable briefs.
• Set and defend KPI framework — beyond engagement — tying social to CAC, LTV, branded search, retention cohorts, sponsorship ROI.
• Lead creator and influencer strategy as a growth lever, with negotiation, selection, measurement and media integration.
• Prioritize and manage trade-offs with multiple stakeholders.

Conhecimentos

Social growth

Cross-functional leadership

Data analytics

Creative briefing

Product/CRM/Media collaboration

Descrição da oferta de emprego

Job Description

We are not looking for someone to simply manage social channels. We are looking for someone who can connect business priorities, product evolution, customer behavior and cultural relevance into one scalable growth engine.

The one-line version:

We are not looking for someone to simply manage social channels. We are looking for someone who can connect business priorities, product evolution, customer behavior and cultural relevance into one scalable growth engine.

About the role:

This is a business-oriented social leadership role, not a traditional communications or content role. You will sit at the intersection of Product, CRM, Media, BI and Creative — and your job is to make social a true growth and intelligence layer of the business, not a content calendar.

You will lead how Sportingbet shows up across social platforms in Brazil during one of the most competitive moments the category has ever seen — World Cup cycle, intense creator economy, and a Brazilian audience that decides brand preference largely on social.

What you'll own:

• Translating business priorities (acquisition, retention, search intent, product launches, sponsorship activations) into a coherent social strategy across organic, creators and paid amplification


• Orchestrating agencies, creators and cross-functional stakeholders (Product, CRM, Media, BI, Brand)


• Building social as an intelligence function: turning audience behavior, platform signals and cultural movement into briefs the rest of the business can act on


• Setting and defending the KPI framework — beyond engagement — that ties social to business impact (CAC, LTV, branded search, retention cohorts, sponsorship ROI)


• Leading creator and influencer strategy as a growth lever, not as an awareness checkbox: negotiation, selection, measurement and integration with media plans


• Prioritization and ruthless trade-offs with multiple stakeholders

What we're looking for:

• Experience in social, growth or integrated marketing roles, with at least 3 leading teams or major workstreams


• Proven track record of running social as a P&L-adjacent function — you can show how your work moved business KPIs, not just engagement metrics


• Strong fluency in data: cohort analysis, attribution logic, funnel diagnostics, CRM/CDP concepts. You don't need to build the dashboards, but you need to read them better than the analyst


• Experience briefing creative and agencies from a hypothesis, not a vibe


• Comfort operating across Product, CRM and Media stakeholders — you've done this, not just talked about it


• Sharp judgment on creators and culture, with the discipline to measure both


• iGaming, sports, fintech, marketplaces, e-commerce or DTC backgrounds preferred. Regulated industry experience is a plus


• Portuguese native or fluent; English working proficiency

What this role is NOT

• Not a pure influencer marketing profile


• Not a community manager or editorial-only role


• Not a role focused primarily on aesthetics, trends or creative direction


• Not a communications-driven role disconnected from business KPIs


• Not a profile that relies on agencies for strategic thinking


• Not a purely branding-oriented social lead


• Not someone whose success metric is engagement rate


• Not a reactive social operator waiting for campaigns to arrive


• Not a siloed social media specialist disconnected from Product or CRM


• Not a traditional \"social calendar\" management role

Additional Information

If your strongest case for this role is the content you've made, the creators you know, or the communities you've built — this is probably not the right fit. If your strongest case is how you've made social move a business, let's talk.

Why Sportingbet, why now

Social is no longer one of many marketing levers for us — it's the layer where brand preference, product discovery and sponsorship payoff are decided. This role exists because we are done treating social as downstream of strategy. We want it upstream.

Diversity and equal opportunities:

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference.