Brand Strategy Specialist

Super; Brasil; Presencial; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

Super is seeking a Brand Strategy Specialist in Brazil to shape and scale our brand. You will work with Brand Comms, Creative, Insights, and global teams to translate insights into sharp strategic direction and to build long-term brand equity.

You will lead strategy, briefing, and evaluation across touchpoints, ensuring consistency with local relevance and global frameworks. Strong Portuguese and English required.

Qualificações

• Bachelor’s degree in Marketing, Communication, Business, or related field.
• 4+ years’ experience in Brand Strategy, Planning, or Brand Management.
• Experience with creative agencies and developing strategic briefs.
• Strong background in consumer research, brand positioning, and insight generation.
• Ability to work with both qualitative and quantitative data.
• Excellent communication skills in Portuguese and English.

Responsabilidades

• Brand Strategy & Positioning: define and evolve Brazil brand positioning.
• Strategic Briefing: develop briefs for creative, communication, and brand initiatives.
• Consumer & Cultural Insights: synthesize research and cultural signals into sharp recommendations.
• Brand Architecture & Coherence: ensure consistency across touchpoints and local relevance.
• Creative Evaluation: partner with Creative and Comms to assess ideas against strategy.
• Research & Measurement: design and translate brand research into decisions and optimizations.
• Stakeholder Management: bridge between local teams, agencies, and global stakeholders.
• Long-Term Brand Building: contribute to brand foundations and strategic assets.

Conhecimentos

Brand strategy

Strategic planning

Consumer insights

Research methods

Cross-functional

Portuguese & English

Formação académica

Bachelor’s in Marketing/Communication/Business

Descrição da oferta de emprego

We are on a mission to pioneer the world’s next era of play. As we grow across Europe and Latin America, we’re building The Playstack - the technology powering the next generation of sports, gaming, and fan experiences. Join us, and help make it the most widely used platform in the world! From operations, to marketing, to product, we are looking for talented people who will shape how millions of customers play, watch, and connect every day.

We are looking for a strategic and culturally sharp Brand Strategy Specialist to help shape, articulate, and scale Superbet’s brand in Brazil. This role is central to defining what the brand stands for, how it shows up in culture, and how strategy translates into powerful, consistent executions across touchpoints.

You will work closely with Brand Comms, Creative, Insights, Media, Experience, and Global teams, ensuring that every initiative is grounded in a clear strategic narrative and contributes to building long-term brand equity. If you are obsessed with brands, culture, consumer behavior, and turning insights into sharp strategic direction, this role is for you.

We are looking for someone who:

• Strategic Thinker: Able to translate business objectives and consumer insights into clear brand strategies, platforms, and briefs.
• Culturally Fluent: Deep understanding of Brazilian culture, entertainment, sports, and how brands earn relevance within them.
• Insight-Driven: Uses research, data, and behavioral insights to guide decisions, not opinions.
• Strong Storyteller: Can articulate complex strategies in a clear, inspiring, and persuasive way.
• Cross-Functional Partner: Works seamlessly with creative, comms, media, experience, and global stakeholders.
• Brand Builder: Thinks beyond campaigns, focusing on consistency, coherence, and long-term brand equity.

Professional Qualifications

• Bachelor’s degree in Marketing, Communication, Business, or related field.
• 4+ years’ experience in Brand Strategy, Planning, Strategic Planning, or Brand Management.
• Experience working with creative agencies and developing strategic briefs.
• Strong background in consumer research, brand positioning, and insight generation.
• Ability to work with both qualitative and quantitative data.
• Excellent communication skills in Portuguese and English.

What you’ll be doing:

• Brand Strategy & Positioning: Support the definition and evolution of Superbet’s brand positioning, territory, and strategic platforms in Brazil.
• Strategic Briefing: Develop clear, inspiring, and actionable briefs for creative, communication, and brand experience initiatives.
• Consumer & Cultural Insights: Lead the synthesis of research, trends, and cultural signals into sharp strategic recommendations.
• Brand Architecture & Coherence: Ensure consistency across brand touchpoints, campaigns, and initiatives, balancing global frameworks with local relevance.
• Creative Evaluation: Partner with Creative and Comms teams to assess ideas, routes, and executions against the brand strategy.
• Research & Measurement: Work with Insights partners to design, analyze, and translate brand and creative research into decisions and optimizations.
• Stakeholder Management: Act as a strategic bridge between local teams, agencies, and global stakeholders, ensuring alignment and clarity.
• Long-Term Brand Building: Contribute to building brand foundations, rituals, and strategic assets that scale over time, not just campaign-by-campaign.

About Super

We are a global technology group, dedicated to building the future of entertainment and fan-centric experiences. With commercial markets in Brazil, Belgium, Poland, Romania, Greece and Serbia, and a network of offices across Spain, Croatia, Malta, Gibraltar, the Netherlands and the UK, we are a truly international organization. Our purpose at Super has evolved from sports and betting into creating the platform that stretches into the wider world of technology-driven entertainment. With a growing and diverse team of more than 5,000 people, we create immersive, responsible, and personalised experiences for millions of customers worldwide.

Shaping the Future of Play

Everything we do at Super is rooted in doing what is right: for customers, for each other, and for our long-term vision. Our Culture Manifesto is our North Star. It captures our purpose, mission, and the six core beliefs that shape how we think, make decisions, and act every day. Want to explore our culture in more detail? Visit our careers page: super.xyz/careers

Super is committed to the highest standards of compliance, safety, and responsibility. As such, we are active members of the International Betting Integrity Association (IBIA) and the European Gaming & Betting Association (EGBA).

At Super, we operate as a high-performing team. We hire and grow talent based on ability and potential, regardless of background and identity because we know diverse perspectives, drive better performance.