Senior Marketing Analyst, B2B

Jobtailor; São Paulo; Presencial; BRL 90 000 - 130 000; Tempo integral

Resumo da oferta

Jobtailor seeks a seasoned B2B marketing professional to connect Brazil’s medical audience with target industries and drive demand generation. You will support lead qualification campaigns, coordinate with cross-functional teams, and track performance through dashboards and KPI reporting.

ABM initiatives and CRM data integrity are key to success. The role emphasizes collaboration with media, lifecycle, and content teams, plus event planning and market research to optimize campaigns for

Qualificações

• Previous experience in B2B marketing or generalist roles with commercial exposure.
• Strong analytical skills and familiarity with marketing metrics and the B2B funnel.
• Experience with CRM and marketing automation tools such as Braze, HubSpot, Salesforce.
• Ability to coordinate multiple workstreams simultaneously with strong organization.
• Strong written and verbal communication skills across multidisciplinary teams.
• Familiarity with Jira, Notion, Asana, Monday, Google Workspace.
• Interest in digital health, healthtech, or the medical market.
• Experience with pharmaceutical industry marketing or media/data is a plus.
• Experience operating B2B events (trade shows, conferences, company events) is a plus.
• Knowledge of ABM and marketing strategies for key accounts is a plus.
• Experience building reports/dashboards in Excel or Google Sheets.
• Basic knowledge of B2B paid media (LinkedIn Ads, Google Ads) and lifecycle/CRM marketing is a plus.

Responsabilidades

• Execute marketing strategy connecting Brazil’s engaged medical audience with industries seeking to reach it.
• Support planning and execution of B2B demand generation and lead qualification campaigns.
• Coordinate deliverables with internal media, lifecycle, and content teams.
• Track campaign performance, consolidate data, and produce KPI reports.
• Ensure flow of leads between marketing and sales, monitor cadences and CRM quality.
• Support development and maintenance of dashboards and commercial impact reports.
• Execute ABM initiatives and coordinate account-customized materials and experiences.
• Keep the marketing CRM for key accounts up to date.

Conhecimentos

B2B Marketing

ABM

CRM Tools

Marketing Automation

Campaign Analytics

Lead Generation

Ferramentas

Braze

HubSpot

Salesforce

Jira

Notion

Asana

Monday

Google Workspace

Google Ads

LinkedIn Ads

Descrição da oferta de emprego

• Execute the marketing strategy that connects Brazil’s engaged medical audience with industries seeking to reach it
• Support the planning and execution of B2B demand generation and lead qualification campaigns
• Coordinate deliverables with internal media, lifecycle, and content teams
• Track campaign performance, consolidate data, and produce reports with key performance indicators
• Ensure the flow of leads between marketing and sales, monitoring cadences and CRM quality
• Support the development and maintenance of dashboards and commercial impact reports
• Execute Account-Based Marketing (ABM) initiatives
• Coordinate the production of account-customized materials, content, and experiences
• Keep the marketing CRM for key accounts up to date
• Monitor account engagement and propose adjustments to initiatives
• Research and consolidate information on target accounts, verticals, and the market
• Coordinate the production of sales materials, presentations, one-pagers, case studies, audience studies, and proposals
• Keep the sales materials repository organized and up to date
• Support customized proposals and decks for strategic accounts
• Contribute to market research, benchmarking, and audience analyses
• Support the planning and execution of B2B events, trade shows, conferences, company-hosted events, and sponsorships
• Coordinate external event vendors, ensuring deadlines and budgets are met
• Consolidate post-event results and contribute to commercial impact reports
• Continuously map relevant events for the pharmaceutical industry and target verticals
• Serve as the operational point of contact for agencies, production companies, and platforms
• Support budget management, purchase orders, invoices, and approvals
• Contribute to the continuous improvement of processes, routines, and management tools

Requirements

• Previous experience in B2B marketing or in generalist marketing roles with commercial exposure
• Strong analytical skills and familiarity with marketing metrics and the B2B funnel, including leads, pipeline, engagement, and conversion
• Experience with CRM and marketing automation tools, such as Braze, HubSpot, Salesforce, or similar platforms
• Ability to coordinate multiple workstreams simultaneously, with strong organization, attention to deadlines, and prioritization skills
• Strong written and verbal communication skills, with the ability to work with multidisciplinary internal teams and external vendors
• Familiarity with productivity and project management tools, such as Jira, Notion, Asana, Monday, Google Workspace, or similar platforms
• Interest in digital health, healthtech, or the medical market
• Previous experience with pharmaceutical industry marketing or with media/data companies serving niche audiences is a plus
• Experience operating B2B events—trade shows, conferences, or company-hosted events—especially in healthcare, is a plus
• Knowledge of ABM and marketing strategies for key accounts is a plus
• Experience building reports and dashboards in Excel or Google Sheets is a plus
• Basic knowledge of B2B paid media, such as LinkedIn Ads and Google Ads, and/or lifecycle/CRM marketing is a plus

Core Competencies

Demonstrates expertise in B2B marketing strategies, including Account-Based Marketing (ABM) and lead generation, while effectively managing CRM systems and campaign performance metrics. Proficient in coordinating cross-functional teams and producing impactful marketing materials tailored for the pharmaceutical industry.

Highest-signal resume keywords

• B2B Marketing Experience
• Account-Based Marketing (ABM)
• CRM and Marketing Automation Tools
• Analytical Skills and Marketing Metrics
• Event Coordination and Management

ATS Optimization Keywords

Hard Skills

• Lead Generation
• Campaign Performance Tracking
• Market Research
• Report Building
• Dashboard Development
• B2B Funnel Analysis
• Content Production
• Proposal Development
• Audience Analysis
• Budget Management

Soft Skills

• Strong Communication Skills
• Organizational Skills
• Attention to Deadlines
• Prioritization Skills
• Collaboration with Multidisciplinary Teams

Industry Keywords

• Pharmaceutical Industry Marketing
• Digital Health
• Healthtech
• B2B Events
• Trade Shows
• Conferences
• Niche Audiences
• Lifecycle Marketing
• Paid Media
• Google Ads

Tools & Technologies

• CRM Tools
• Marketing Automation Tools
• Jira
• Notion
• Asana
• Monday
• Google Workspace
• Braze
• HubSpot
• Salesforce