Senior Data Analyst

Jobtailor

Rio de Janeiro

Presencial

BRL 90 000 - 130 000

Tempo integral

Há 2 dias

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Resumo da oferta

Jobtailor is seeking a data-focused analyst in Brazil to structure and analyze databases, build interactive dashboards, and translate data into strategic recommendations for marketing and communications. The role emphasizes social listening, KPI tracking, and cross-functional collaboration with strategy, media, and creative teams.

You will work with BI tools like Power BI and Looker Studio, handling quantitative and qualitative analyses to support brand insights across digital channels and

Qualificações

Based in Rio de Janeiro or São Paulo.
Experience with BI and data visualization tools such as Power BI, Looker Studio, or similar platforms.
Knowledge of data analysis, monitoring, and social listening tools and platforms such as Buzzmonitor, Stilingue, or similar solutions.
Knowledge of marketing, communications, media, and social media metrics.
Ability to analyze quantitative and qualitative data and transform it into strategic insights and recommendations.
Strong verbal and written communication skills, with the ability to present information and analyses to diverse audiences.
Analytical, organized, curious, proactive, and problem-solving mindset.

Responsabilidades

Structure, organize, and analyze databases; develop interactive dashboards to transform data into strategic insights.
Conduct exploratory and performance analyses, identifying trends, opportunities, deviations, and potential areas for improvement.
Monitor and analyze social listening data, tracking mentions, conversations, sentiment, topics, trends, and perceptions related to brands, products, competitors, and matters relevant to clients.
Analyze data from social media, digital channels, and monitoring tools, identifying behavioral patterns, changes in perception, emerging topics, and communication opportunities.
Transform performance and social listening data into insights; support communication, performance marketing, media, social media, and reputation strategies with data, analyses, and recommendations.
Define, track, and improve metrics and KPIs, ensuring alignment with project objectives.
Conduct competitor, market, and digital context analyses, identifying opportunities, risks, and relevant developments for brands.
Develop data storytelling for reports, presentations, and dashboards.
Prepare intelligence reports and presentations, consolidating quantitative and qualitative data into clear, strategic narratives.
Ensure data quality and consistency by identifying discrepancies and proposing improvements.
Document metrics, data sources, analysis criteria, and monitoring methodologies.
Work in partnership with strategy, media, creative, and other teams, translating business and communication needs into data-driven analyses and solutions.

Conhecimentos

Data Analysis

Data Visualization

Social Listening

KPI Improvement

Market Analysis

Quantitative Analysis

Qualitative Analysis

Communication Skills

Analytical Mindset

Organizational Skills

Curiosity

Proactive Problem-Solving

Formação académica

Bachelor’s degree in Communications, Marketing, Data Science, Statistics, Business Administration, or related field

Ferramentas

Power BI

Looker Studio

Buzzmonitor

Stilingue

Monitoring Tools

Descrição da oferta de emprego

Structure, organize, and analyze databases; develop interactive dashboards to transform data into strategic insights.
Conduct exploratory and performance analyses, identifying trends, opportunities, deviations, and potential areas for improvement.
Monitor and analyze social listening data, tracking mentions, conversations, sentiment, topics, trends, and perceptions related to brands, products, competitors, and matters relevant to clients.
Analyze data from social media, digital channels, and monitoring tools, identifying behavioral patterns, changes in perception, emerging topics, and communication opportunities.
Transform performance and social listening data into insights; support communication, performance marketing, media, social media, and reputation strategies with data, analyses, and recommendations.
Define, track, and improve metrics and KPIs, ensuring alignment with project objectives.
Conduct competitor, market, and digital context analyses, identifying opportunities, risks, and relevant developments for brands.
Develop data storytelling for reports, presentations, and dashboards.
Prepare intelligence reports and presentations, consolidating quantitative and qualitative data into clear, strategic narratives.
Ensure data quality and consistency by identifying discrepancies and proposing improvements.
Document metrics, data sources, analysis criteria, and monitoring methodologies.
Work in partnership with strategy, media, creative, and other teams, translating business and communication needs into data-driven analyses and solutions.

Requirements

Based in Rio de Janeiro or São Paulo.
Bachelor’s degree in Communications, Marketing, Data Science, Statistics, Business Administration, or a related field.
Experience with BI and data visualization tools such as Power BI, Looker Studio, or similar platforms.
Knowledge of data analysis, monitoring, and social listening tools and platforms such as Buzzmonitor, Stilingue, or similar solutions.
Knowledge of marketing, communications, media, and social media metrics.
Ability to analyze quantitative and qualitative data and transform it into strategic insights and recommendations.
Strong verbal and written communication skills, with the ability to present information and analyses to diverse audiences.
Analytical, organized, curious, proactive, and problem-solving mindset.

Core Competencies

Demonstrates expertise in data analysis and visualization, transforming complex data into strategic insights to support marketing and communication strategies. Proficient in utilizing BI tools and social listening platforms to monitor trends and inform decision-making.

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