Senior Creative Strategist - LatAm

Genero Media Pty; São Paulo; Híbrido; BRL 180 000 - 320 000; Tempo integral

Resumo da oferta

Genero Media Pty in São Paulo is seeking a senior, hands-on creative lead to set the creative direction for client projects and own how work is produced across platforms and partnerships.

You will select and brief creators and production partners, review treatments, and ensure high-quality output for enterprise accounts with a social/creator focus. Fluency in Portuguese, English and Spanish is essential; hybrid work in São Paulo is expected.

Qualificações

• 7-10 years in creative strategy, content strategy or social/paid partnerships within marketing, platform or agency roles.

Responsabilidades

• Own creative briefing, creator selection and production craft across client projects and platform partnerships.
• Bring genuine social, creator and platform expertise, advising clients on social and creator-led campaigns and content programs.
• Translate client goals and audience insight into creative strategy.
• Lead creator strategy and curation, identifying, sourcing and managing creators.
• Bring strategic creative thinking to client presentations, new business pitches and workshops.
• Source, brief and manage creative partners for client briefs. Shortlist pitches and recommend the right partners.
• Oversee production on key clients and programs, setting the creative bar across your portfolio.
• Maintain expertise in the latest social, platform and creator trends, insights and best practices.

Conhecimentos

Creative strategy

Content strategy

Social partnerships

Platform expertise

Creator management

Pitching & workshops

Portuguese

English

Spanish

Leadership

Descrição da oferta de emprego

Genero connects brands with a global network of independent creative businesses, professional creatives and social creators. Our creative delivery system combines tech, talent and service to help in-house marketing teams produce social and digital content at speed and scale.

Founded in 2009, we have teams in London, New York, São Paulo, Singapore, Sydney and Melbourne. Our clients include Meta, P&G, Pinterest, L’Oréal, AB InBev and Canva.

Reporting to the Managing Director - Latin America, you'll be part of our Americas team, working closely with other team members in São Paulo and the US.

The role

This is a senior, hands-on creative role that combines creative strategy with strong production fluency. You'll set the creative direction for client projects, then own how the work gets made: selecting and briefing creators and production companies, reviewing treatments and creative output. Your work will span our platform partnerships and enterprise accounts.

What you'll do

• Own creative briefing, creator selection and production craft across client projects and platform partnerships.
• Bring genuine social, creator and platform expertise, advising clients on social and creator-led campaigns and content programs.
• Translate client goals and audience insight into creative strategy.
• Lead creator strategy and curation, identifying, sourcing and managing creators.
• Bring strategic creative thinking to client presentations, new business pitches and workshops.
• Source, brief and manage creative partners for client briefs. Shortlist pitches and recommend the right partners.
• Oversee production on key clients and programs, setting the creative bar across your portfolio.
• Maintain expertise in the latest social, platform and creator trends, insights and best practices.

What you'll bring

• 7-10 years in creative strategy, content strategy or social/paid partnerships within marketing, platform or agency roles.
• Expert fluency in social and creator: platform dynamics, native content formats, the creator economy, and how creative is built for paid and organic performance.
• Direct experience managing production companies or production partners end to end: treatments, budgets, timelines, delivery.
• A track record directly managing creator relationships.
• Confidence presenting to senior client stakeholders and leading pitches and workshops.
• Fluent in Portuguese, English and Spanish.
• Based in São Paulo, working on a hybrid basis.