Marketing Manager, Creator Strategy & Campaigns

Martin Luz; São Paulo; Presencial; BRL 180 000 - 280 000; Tempo integral

Resumo da oferta

Martin Luz in Brazil seeks an experienced Marketing Manager to support Creator Marketing in Brazil as a contingent worker. You will develop and execute creator-led marketing programs across products and audiences to drive business outcomes.

The ideal candidate combines deep expertise in creator marketing, social content strategy, and campaign execution with strong analytical skills, translating business objectives into effective campaigns.

Qualificações

• 7–12 years of experience in marketing, creator marketing, influencer marketing, social strategy, or related fields.
• Significant experience developing and executing creator-led marketing campaigns.
• Strong strategic thinking linking creator initiatives to business objectives.
• Advanced analytical capabilities and experience using data to inform strategy and decision-making.
• Fluency in English and based in Brazil.

Responsabilidades

• Develop creator-led marketing strategies that support business and marketing objectives.
• Lead end-to-end execution of creator marketing campaigns across products and audiences.
• Manage external agencies, vendors, and creator partners involved in campaigns.
• Define success metrics with analytics teams and measure campaign impact.
• Translate data into strategic recommendations and optimize future campaigns.

Conhecimentos

Marketing strategy

Creator marketing

Influencer marketing

Social content strategy

Campaign execution

Analytics

Cross-functional collaboration

AI for marketing

English fluency

Descrição da oferta de emprego

At Martin Luz, we design, create, develop, and see every challenge as an opportunity to explore new knowledge. This is how we help our clients achieve their goals—through what we believe is true understanding. We transform organizations by aligning branding, communication, and performance with their marketing objectives.

We believe in a collaborative culture because our creativity thrives on the exchange of ideas and diverse perspectives on the world.

We are looking for an experienced Marketing Manager to support Creator Marketing team in Brazil as a contingent worker. This individual will play a critical role in developing and executing creator‑led marketing strategies designed to drive business outcomes across a broad portfolio of products, audiences, and campaigns.

The ideal candidate combines deep expertise in creator marketing, social content strategy, and campaign execution with a strong analytical mindset. They understand how creators influence behavior, how content drives outcomes, and how to translate business objectives into effective creator‑led marketing programs.

This is a role that requires strategic thinking, cross‑functional collaboration, agency leadership, strong measurement capabilities, and a deep understanding of social platforms, creator ecosystems, and culture.

Key Responsibilities

Creator Strategy Development

• Develop creator‑led marketing strategies that support broader business and marketing objectives.
• Translate high‑level business goals into actionable creator and content strategies.
• Define strategic recommendations for how creators can be leveraged to drive outcomes such as product adoption, revenue growth, education, awareness, engagement, and brand perception.
• Establish clear strategic frameworks, audience approaches, creator segmentation models, and content recommendations for campaigns.
• Build strong points of view on the role creators and content should play in achieving specific business objectives across different audiences and products.

Campaign Leadership Execution

• Lead the end‑to‑end execution of creator marketing campaigns across multiple products and audiences.
• Manage external agencies, vendors, and creator partners responsible for campaign development and delivery.
• Oversee campaign planning, creative development, creator selection, content deployment, and optimization.
• Ensure campaigns are delivered on time, within budget, and aligned with business objectives.
• Drive excellence in campaign execution while balancing strategic priorities and operational rigor.

Measurement Insights

• Partner closely with Data Science, Insights, and Analytics teams to define success metrics and measurement approaches.
• Develop measurement frameworks that connect creator activity to business outcomes.
• Analyze campaign performance and identify opportunities for optimization.
• Demonstrate fluency in concepts such as incrementality, attribution, lift measurement, experimentation, and performance analysis.
• Translate data into strategic recommendations and actionable business insights.
• Use quantitative and qualitative insights to continuously improve campaign effectiveness and inform future strategy.

Required Qualifications

• 7–12 years of experience in marketing, creator marketing, influencer marketing, social strategy, content strategy, or related fields.
• Significant experience developing and executing creator‑led marketing campaigns.
• Strong strategic thinking skills with the ability to connect creator marketing initiatives to business objectives.
• Strong understanding of how content and creators can be leveraged to influence business and consumer outcomes.
• Strong understanding of social media platforms, content ecosystems, and creator landscapes.
• Proven ability to work independently in fast‑paced, ambiguous environments.
• Advanced analytical capabilities and experience using data to inform strategy and decision‑making.
• Experience partnering closely with analytics, insights, or data science teams.
• Demonstrated understanding of measurement methodologies, including experimentation, incrementality, attribution, and performance evaluation.
• Demonstrated proficiency using AI tools to improve marketing strategy, campaign execution, workflow automation, reporting, and operational effectiveness.
• Fluency in English (written and verbal).
• Based in Brazil.

Preferred Qualifications

• Experience working at leading brands, technology companies, creator‑focused organizations, or marketing agencies.
• Experience designing campaigns targeting both consumer and business audiences.
• Familiarity with creator monetization, influencer ecosystems, and digital advertising solutions.
• Experience evaluating campaign effectiveness using lift studies, attribution models, experimentation frameworks, or similar methodologies.
• Strong understanding of cultural trends and their impact on content performance and audience behavior.