Creator Marketing Lead, LATAM

Meta; São Paulo; Presencial; BRL 420 000 - 750 000; Tempo integral

Resumo da oferta

Meta is seeking an experienced creator marketer to lead LATAM creator initiatives, building brand affinity and growth across Portuguese- and Spanish-speaking markets.

You will connect business, product, and creator strategy with data-driven briefs, shaping scalable campaigns across social, digital, content, and events while partnering with global teams.

Qualificações

• 10+ years of progressive marketing experience in creator, influencer, social, or content marketing
• Deep data fluency with measurement frameworks and success metrics
• Experience building regional or global strategy with data-supported campaigns
• Experience creating growth strategies driving measurable business outcomes
• Ability to deploy creators as a marketing channel at scale
• Experience taking products/solutions to market with advertisers
• Proven cross-functional program leadership without direct authority
• Strong project management across markets, agencies, and teams
• Comfort with ambiguity and new categories; strategic without playbooks
• Fluency in Portuguese and English; Spanish also helpful

Responsabilidades

• Own LATAM creator marketing agenda across three interconnected mandates
• Partner with product, partnerships, sales, data science, and global teams
• Translate insight into briefs that spark high-quality creative work
• Define strategy, measurement, and investment decisions with data
• Lead cross-functional programs without direct authority across teams

Conhecimentos

Creator marketing

Data fluency

Cross-functional collaboration

Strategic thinking

Project management

Portuguese fluency

English fluency

Growth marketing

AI tools

Market strategy

Formação académica

Bachelor's degree

Descrição da oferta de emprego

Meta is looking for an experienced creator marketer with a passion for building brands with and through creators, and for developing insights-driven strategies that build affinity, adoption, and sustained growth across Latin America. Creators have become one of the most effective ways to reach and persuade every audience Meta serves, and nowhere is that shift further along than in LATAM, where creators are simultaneously a cultural force, a growth engine for advertisers, and one of our most important audiences.

In this role, you will own the LATAM creator marketing agenda across three distinct but interconnected mandates, each with different audiences, competitive dynamics, and levels of maturity: building Meta's standing with creators as the platform where they can grow an audience and build a business; taking Meta's creator solutions to market with advertisers across sales tiers; and shaping creators as a scalable marketing channel that drives both brand and performance outcomes. You will partner closely with product, partnerships, sales, data science, and global marketing teams to turn regional opportunity into measurable business results.

This role requires foundational marketing depth, significant consumer technology experience, and a proven track record of influencing cross-functional partners without direct authority. You must have experience connecting business strategy, product strategy, and creator strategy, and translating insight into briefs that spark high-quality creative work. You must be data fluent, and have the conviction to build new models while delivering measurable impact against clear business outcomes.

• 10+ years of progressive marketing experience, including experience in creator, influencer, social, or content marketing
• Deep data fluency: proven experience building measurement frameworks, defining success metrics, and using data to shape both strategy and investment decisions
• Proven experience developing regional or global strategy and delivering impactful marketing campaigns across markets, supported by data
• Demonstrated experience building growth strategies and moving measurable business outcomes, not only awareness or engagement
• Experience developing and executing integrated marketing campaigns across social, digital, content, and events, including both brand-building and acquisition marketing
• Experience deploying creators or influencers as a marketing channel at scale, including talent selection, content operations, and paid amplification
• Experience taking products or solutions to market with a commercial or advertiser audience
• Demonstrated experience leading cross-functional programs without direct authority across product, sales, and partnership teams
• Strong project management skills, with the ability to manage multiple concurrent programs across markets, agencies, and cross-functional teams
• Comfort with ambiguity and emerging categories; experience defining strategy where no established playbook exists
• Fluency in Portuguese and English, as the role requires developing marketing strategies and campaigns across Portuguese-speaking markets in Latin America and collaborating with global English-speaking teams
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Incremental experience in product marketing and growth marketing
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience in the LATAM creator ecosystem, including agency and talent relationships
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience leading marketing for products at different maturity stages simultaneously
• Fluency in Spanish, as the role supports creator marketing across Spanish-speaking markets in Latin America
• Experience building measurement frameworks for creator or influencer programs, including incrementality testing
• Experience spanning both consumer marketing and business marketing
• Creator-economy expertise and experience marketing with and through creators