Sales Manager (Modern Trade - Wholesale Lead)

RecruitPedia Pte Ltd; Região Norte; On-site; BRL 120,000 - 180,000; Full time

Job summary

RecruitPedia Pte Ltd is seeking a seasoned Modern Trade Sales Manager to drive revenue growth across key retail channels in Brazil's North region. You will develop and execute sales plans, manage strategic customer accounts, and oversee promotions to maximize profitability.

In this role, you will lead a sales team, coordinate with internal departments and external agencies, monitor performance, and implement process improvements to boost efficiency and distribution.

Qualifications

• Experience in FMCG commercial or sales management.
• Experience managing Modern Trade channels and national retail accounts.
• Proven ability to lead sales operations or commercial teams.
• Strong knowledge of sales analysis, business planning, and retail account management.

Responsibilities

• Develop and execute sales plans to achieve revenue, profitability, and channel performance objectives.
• Drive sales execution across assigned retail channels and monitor business performance against targets.
• Manage strategic customer accounts, develop annual business plans, and identify opportunities to expand product distribution and category performance.
• Oversee commercial negotiations, promotional activities, and customer agreements to maximize business returns.
• Monitor trade investment and promotional spending to ensure effective budget utilization and profitability.
• Analyze sales performance, market trends, and competitor activities to identify growth opportunities and business risks.
• Collaborate with internal departments to ensure effective execution of commercial initiatives and customer requirements.
• Manage external sales agencies to ensure execution aligns with commercial objectives and operational standards.
• Review sales operations and implement process improvements to enhance business efficiency.
• Lead sales team planning, performance management, and operational execution.

Skills

Trade investment planning

Promotional management

Budget control

Sales analytics

Retail account management

Channel management

Team leadership

Education

Diploma or Degree in Business, Sales, Marketing, or related discipline

Job description

Our client is a well-established FMCG company. Due to business expansion, they are now recruiting a Modern Trade Sales Manager to support their commercial growth. They are located in the West - easily accessible.

Responsibilities:

• Develop and execute sales plans to achieve revenue, profitability, and channel performance objectives.

• Drive sales execution across assigned retail channels and monitor business performance against targets.

• Manage strategic customer accounts, develop annual business plans, and identify opportunities to expand product distribution and category performance.

• Oversee commercial negotiations, promotional activities, and customer agreements to maximize business returns.

• Monitor trade investment and promotional spending to ensure effective budget utilization and profitability.

• Analyze sales performance, market trends, and competitor activities to identify growth opportunities and business risks.

• Collaborate with internal departments to ensure effective execution of commercial initiatives and customer requirements.

• Manage external sales agencies to ensure execution aligns with commercial objectives and operational standards.

• Review sales operations and implement process improvements to enhance business efficiency.

• Lead sales team planning, performance management, and operational execution.

Requirements:

• Diploma or Degree in Business, Sales, Marketing, or related discipline.

• Minimum 8 years of experience in FMCG commercial or sales management.

• Experience managing Modern Trade channels and national retail accounts.

• Minimum 5 years of experience leading sales operations or commercial teams.

• Proven experience in trade investment planning, promotional management, and budget control.

• Strong knowledge of sales analysis, business planning, and retail account management.