Senior Category Marketing Manager

Confidential Careers; São Paulo; On-site; BRL 170,000 - 260,000; Full time

Job summary

Confidential Careers in São Paulo is seeking a Senior Category Marketing Manager to define and execute sustainable growth plans with major customers. You will translate category strategies into activation across channels and collaborate with sales and analytics teams to optimize profitability.

The role requires strong analytical skills, strategic thinking, and leadership to drive long-term growth and market share gains.

Qualifications

• Bachelor's degree is required in a related field.
• Proven experience in Customer Marketing, Trade Marketing, Category Management, or Sales.
• Strong knowledge of growth strategies, market analysis, and category management.
• Experience developing and implementing customer business plans.
• Advanced analytical capabilities with a data-driven approach.
• Experience leading cross-functional projects and influencing stakeholders.

Responsibilities

• Develop and implement Trade Marketing strategies aligned with priorities and objectives.
• Lead strategic plans for key customers and growth opportunities.
• Translate brand and category strategies into activation plans across customers and channels.
• Conduct market, consumer, shopper and competitor analyses.
• Develop Category Development strategies to drive sales, share and profitability.
• Lead customer segmentation, commercial planning and investment prioritization.
• Provide data-driven strategic recommendations to support decisions.
• Manage portfolio, assortment, promotions, pricing and execution initiatives.
• Collaborate with Sales to ensure effective implementation of plans.
• Monitor KPIs, evaluate results and optimize actions.
• Lead cross-functional projects with internal and external stakeholders.
• Identify new business opportunities for long-term growth.

Education

Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or related fields

Strategic thinking

Analytical mindset

Cross-functional collaboration

Leadership and people development

Negotiation and relationship management

Data-driven decision-making

Job description

The Senior Category Marketing Manager is responsible for developing and implementing sustainable growth strategies with key customers, strengthening strategic relationships, and ensuring commercial execution excellence. This role translates business and category strategies into growth plans that accelerate sales, market share, and profitability through collaboration with cross-functional teams and commercial partners.

Responsibilities

• Develop and implement Trade Marketing strategies aligned with business priorities and short- and long-term commercial objectives.
• Lead the development of strategic plans for key customers, identifying opportunities for sustainable growth and mutual value creation.
• Translate brand and category strategies into relevant activation plans across different customers and channels.
• Conduct market, consumer, shopper, and competitor analyses to identify trends, opportunities, and risks.
• Develop Category Development strategies aimed at driving sales growth, market share gains, and profitability.
• Lead customer segmentation processes, commercial planning, and investment prioritization.
• Develop strategic recommendations based on data and insights to support business decision-making.
• Manage initiatives related to portfolio management, assortment, promotions, pricing, and commercial execution.
• Partner closely with Sales teams to ensure effective implementation of agreed initiatives.
• Monitor key performance indicators, evaluate results, and recommend corrective actions and optimization opportunities.
• Lead medium- to high-complexity cross-functional projects, ensuring alignment among internal teams and external stakeholders.
• Identify new business opportunities and initiatives that support long-term growth.

Qualifications

• Education & Experience
• Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or related fields.
• Relevant experience in Customer Marketing, Trade Marketing, Category Management, Sales, or related functions.
• Strong knowledge of growth strategies, market analysis, and category management.
• Experience in developing and implementing customer business plans.
• Advanced analytical capabilities with a strong data-driven decision-making approach.
• Experience managing cross-functional projects and influencing stakeholders.

Required Skills

• Strategic mindset.
• Growth-oriented mindset.
• Leadership and people development.
• Cross-functional influence and collaboration.
• Analytical thinking and critical reasoning.
• Planning and execution excellence.
• Negotiation and relationship management.