Sales Growth & Online Manager

PepsiCo Inc.; São Paulo; On-site; BRL 300,000 - 540,000; Full time

Benefits offered by this job

Wellness program

Flexible working hours

Scholarship programs

Discounts and agreements

Job summary

PepsiCo Inc. in Brazil is seeking a senior leader to head Strategy for Growth and the Online Journey for Digital Customers (B2B DTS & 3PD).

You will define Brazil’s digital growth strategy for over 300 thousand customers (Bees), shape the online journey, media plans, activation calendars, and loyalty initiatives. You’ll lead CRM strategy via SFMC and drive cross-functional alignment with Local, Global, and Latam teams.

Qualifications

• 5+ years in manager roles
• 2+ years in digital growth roles
• 5+ years of trade MKT, CRM, sales execution, commercial planning and/or sales capabilities experience, digital MKT/Strategy/commercial
• Strategic thinking and short-long term vision
• Strong ability to develop and sustain successful networks across a complex matrixial organization
• Considerable knowledge of digital sales, strategy and operation
• Ability to adapt communication styles across different audiences, from top management to sales FL
• Ability to manage multiple projects simultaneously
• Organization and planning skills
• Leadership skills
• Analytical skills & Strategic mindset
• Bachelor’s degree; MBA a plus but not required

Responsibilities

• Define and execute Brazil’s digital strategy for online growth (more than 300 thousand customers) through BEES.
• Define online journey, media, activation and promotion calendar for online B2B customers (Short, Mid and Long term plans)
• Define, develop and lead CRM B2B Strategy and Execution through SFMC
• Define and execute Activation & Innovation Calendar to specific clusters and regions based on insights to increase conversion and results
• Lead and develop CRM B2B agenda through SFMC
• Align with Global and Latam teams and strategic frameworks while considering local needs

Job description

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

Head of Strategy for Growth & Online Journey team for Digital Customers (B2B DTS & 3PD).

1. Define and execute Brazil’s digital strategy for online growth (more than 300 thousand customers), through Bees. Define online journey, media, activation and promotion calendar for online B2B customers (Short, Mid and Long term plans);
2. Define and execute Short, Mid and Long term Activation & Innovation Calendar to specific clusters and regions based on insights to increase convertion and results;
3. Responsible for test & learn pilots and promo strategy to attract, retain and boost our digital customers;
4. Define Loyalty Program strategy and activation plan through Bees.
5. Lead and Develop CRM B2B agenda through SFMC

This is a key strategic position, aligned with other outside structures focused on digital transformation that is one important AOP pillar and one of the Sales priorities. This role will also connect with different stakeholders including Local Team (including senior leadership), Global Team and Latam Team, representing Brazil’s digital strategy in all foruns.

Your Impact

1. Lead Strategy, Growth & Online Journey team;
2. Define and execute Brazil’s digital strategy for online growth (more than 300 thousand customers), through BEES;
3. Define online journey, media, activation and promotion calendar for online B2B customers (Short, Mid and Long term plans);
4. Define, develop and lead CRM B2B Strategy and Execution through SFMC
5. Define and execute Short, Mid and Long term Activation & Innovation Calendar to specific clusters and regions based on insights to increase convertion and results;
6. Responsible for test & learn pilots and promo strategy to attract, retain and boost our digital customers;
7. Define Loyalty Program strategy and activation plan through Bees;
8. Guarantee alignment to Global and Latam team and strategic frameworks, enabling implementation considering local needs;
9. Guarantee good relationship and alignments with Pepsico main steakholders: Strategy&Transformation Team, Sales team, Trade MKT (DX), Pepsico Connect Team, Sales strategy & Intelligence Team, IT Team, GBS Team, Finance, MKT, Latam Team, Global Team;
10. Guarantee good relationship and alignments with outside partners and suppliers: Bees team, SFMC Team, media agencies, CRM/ database suppliers;
11. Play an important leadership role on team development;
12. Responsible for Online journey budget & investments;
13. Guarantee Brazil’s exposure and visibility, sharing best practices to Sector team and others Markets;
14. Bring insights and new ideas to keep improving Digital Strategy for Growth and Online Journey area;

Qualifications

Who Are We Looking For?

• 5+ years of manager roles and at least 2 years of digital growth roles
• 5+ years of trade MKT, CRM, sales execution, commercial planning and/or sales capabilities experience, digital MKT/Strategy/comercial
• Strategic thinking and short-long term vision
• Strong ability to develop and sustain successful networks across a complex matrixial organization
• Considerable knowledge of digital sales, strategy and operation
• Ability to adapt communication styles across different nature of audiences, from top management to sales FL
• Ability to successfully manage multiple projects simultaneously
• Organization and planning skills
• Leadership skills
• Analytical skills & Strategic mindset
• Bachelor’s degree; MBA a plus but not required

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.