Brazil Pepsi Brand Manager

PepsiCo; São Paulo; On-site; BRL 120,000 - 210,000; Full time

Benefits offered by this job

Wellness program

Wellness Line

Scholarship programs

Employee discounts

Job summary

PepsiCo Brazil is seeking a dynamic Marketing professional to lead brand strategy and end-to-end execution across consumer and shopper touchpoints. You will collaborate with regional and bottler teams to drive annual plans, media, promotions and trade activities while leveraging consumer insights to fuel growth.

Ideal candidates will have brand management experience, strong English and Spanish skills, and a solid business background.

Qualifications

• Brand management experience required.
• Advertising development experience.
• Knowledge of marketing drivers (prod development, adv, media, promotions and trade).
• Strategic thinking and ability to conceptualize the business/brand.
• Adaptability to work in an innovative culture.
• Strong communication and influencing skills.

Responsibilities

• Develop and execute PepsiCo Marketing strategy.
• Prepare PepsiTM Annual plan and strategic long-term plan.
• Execute Marketing Calendar: communications, innovation, promotions, regional plans, POS guidelines.
• Lead end-to-end brand activation across consumer and shopper touchpoints.
• Deep dive into consumer and shopper insights and market dynamics.
• Oversee advertising development process from brief to execution.

Skills

Brand management

Advertising development

Strategic thinking

Market analysis

Communication skills

Project management

Education

Bachelor’s degree in Marketing or Business Administration

Job description

CAREERS TO SMILE ABOUTAt PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

OverviewCAREERS TO SMILE ABOUTAt PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

• Responsible for developing & executing Pepsi Marketing strategy.
• Pepsi TM Annual plan & Strategic long term plan
• Marketing Calendar execution – Communication, innovation, promo, regional plans, events & POS execution guidelines
• End to end brand execution across consumer and shopper touchpoints
• Deep dive in consumer and shopper understanding and insights

Your Impact

• Responsible for the developing and execution of the Annual planning, assuring global / regional alignment
• Responsible for alignment with Bottler and Global/Regiona brand teams to assure flawless execution.
• Responsible of advertising development process (from brief to execution) including media expenditure approval and control
• Insightful analysis Pepsi product/packaging development and innovation
• Support in price strategy proposal developed together with finance, sales & bottler
• Responsible for 360 brand business activation (from plan to market execution)
• Responsible for the media planning management (Key Contact)
• Responsible for the PR agency management (Key Contact)
• Lead consumer research agenda by including local analysis, ad hoc consumer research
• Responsible for executing & monitoring brand marketing budget
• Coaching and mentoring junior team members
• Responsible for monitoring competitors activities
• Evidence high standard teamwork behavior and cooperation among marketing team
• Responsible for providing consumer insights to regional management

Qualifications

Who Are We Looking For?

• Advanced English and Spanish proficiency preferred. Bachelor’s degree preferred in Marketing, Business Administration, or related fields.
• Brand management experience.
• Solid business background
• Advertising development experience
• Knowledge and dominance of all marketing drivers (prod development, adv, media, promotions and trade)
• Knowledge of consumer and market dynamics.
• Strategic thinking / conceptualize the business/brand.
• Adaptability to work within a flexible and innovative culture.
• Highly resilent to adapt to the franchise environment
• Team player and builder
• Communication and influencing skills
• Project Management experience and organization skills

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.