Regional Marketing Manager

VT Markets; São Paulo; Teletrabalho; BRL 60.000 - 100.000; Tempo integral

Resumo da oferta

An established industry player is seeking a dynamic Regional Marketing Manager to drive marketing strategies across Brazil and LATAM. This role involves designing comprehensive campaign briefs, collaborating with business development teams, and ensuring compliance in all marketing initiatives. The ideal candidate will have over five years of experience in the CFD industry, with a strong grasp of both digital and offline marketing tactics. Join a forward-thinking company that values innovation and strategic growth, and help shape the future of trading in the region.

Qualificações

• 5+ years in CFD industry with experience in LATAM marketing.
• Proficiency in Spanish or Portuguese is required.

Responsabilidades

• Develop regional marketing strategies and lead campaigns.
• Collaborate with media agencies for effective placements.
• Monitor KPIs and analyze campaign performance.

Conhecimentos

Marketing Strategy

Digital Marketing

Media Placement

Campaign Management

Market Analysis

Communication Skills

Budget Management

Formação académica

Bachelor's Degree in Marketing or related field

Ferramentas

Media Buying Platforms

Email Marketing Tools

Descrição da oferta de emprego

VT Markets is an award-winning multi-asset brokerage trusted by clients in over 160 countries. In 2015, we started with a simple mission — to make trading easy and accessible for everyone. Today, VT Markets has evolved into a one-stop solution for all trading needs. As our team is growing rapidly, we are in search of the best talents to join us.

Position Overview:

The Regional Marketing Manager role will focus on driving the regional marketing strategy for our Brazil & other LATAM region and design 360 campaign briefs to support strategic growth plans. You will work on strategic marketing projects that drive commercial growth by collaborating closely with the local Business Development Managers team.

Primary Responsibilities:

• Work closely with regional directors, team lead and HOD to develop go-to-market strategies for the region.
• Lead all LATAM regional marketing plans, and align them with the rest of marketing stakeholders.
• Work with media agencies and/or directly with media suppliers (websites, radio, out of home) to book media placements for the region.
• Become a go-to person and reliable representation for marketing within regional and country-specific forums and help build strong working relationships both within marketing and across the wider business.
• Own and complete clear event and campaign briefs to develop awareness and acquisition regional campaigns that are designed to reach country goals and achieve maximum portfolio exposure for our brand.
• Work closely with the marketing ops & planning department to effectively hand over the execution of the business brief, providing guidance where required.
• Request research and analysis of regional market trends and competitors, implement insights into campaign briefs.
• Work closely with the compliance department to identify new opportunities for the regional marketing activities, ensuring all briefed campaigns and marketing content are compliant.
• Report on agreed KPIs and campaign performance on a weekly and monthly basis, draw insights and identify improvement opportunities. Contribute to post-campaign analysis.
• Monitor and be aware of regional marketing spend and ensure budgets are helping to deliver country objectives.
• Ensure delivery of tasks within agreed deadlines, that the quality of work delivered is of a high standard, and that any data is verified with relevant sources.

Experience Qualifications:

• 5 years and above of working experience within the CFD industry with direct experience in designing and launching marketing initiatives for the LATAM region.
• Experience in both digital as well as offline marketing initiatives.
• Experience in media placement as well as basic principles of direct email marketing logic.
• Strong awareness and understanding of local CFD competitors, ability to identify marketing trends and leverage such understanding in implementing initiatives within the team to boost LATAM overall revenue (users & total deposits).
• Proficiency in Spanish OR Portuguese
• Access to personal devices suitable for a fully remote role will be required.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing