Regional Marketing Specialist

ICA - COMERCIO ARTIGOS E MATERIAIS ELETRONICOS LTDA; Recife; On-site; BRL 55,000 - 95,000; Full time

Job summary

ICA - COMERCIO ARTIGOS E MATERIAIS ELETRONICOS LTDA in Recife, Brazil, seeks a Regional Marketing Specialist to drive regional marketing initiatives, engage local customers, boost brand visibility, and improve sell-out performance across online and offline channels.

The role requires Portuguese fluency with English working proficiency, strong planning and execution skills, and a hands-on approach to optimize campaigns for the local technology market.

Qualifications

• Fluent in Portuguese with working English proficiency.
• Experience coordinating marketing activities from planning through execution.
• Strong understanding of local consumer electronics/tech market a plus.
• Background in social media operations, influencer marketing, paid media, or offline marketing.

Responsibilities

• Analyze regional business models, traffic sources, and sales performance.
• Coordinate and allocate marketing resources according to customer needs and priorities.
• Plan and execute livestreams, influencer partnerships, paid media campaigns, store visits, and local content.
• Develop regional marketing activities to support customer acquisition and sell-out.
• Collaborate with customers and suppliers to ensure smooth marketing execution.
• Monitor campaign performance and follow up on results and improvements.
• Identify local market trends to strengthen brand presence and sales.
• Support the execution of marketing strategies adapted to the local market.

Skills

Portuguese fluency

English proficiency

Marketing coordination

Social media marketing

Influencer marketing

Job description

About the Role

We are looking for a Regional Marketing Specialist to support our regional marketing and sales operations, driving local customer engagement, brand visibility, and sell-out performance. This role will work closely with customers, suppliers, and internal teams to identify regional market opportunities and execute marketing initiatives across online and offline channels.

Key Responsibilities

• Analyze regional business models, traffic sources, customer behavior, and online/offline sales performance.
• Coordinate and allocate marketing resources according to customer needs, sales priorities, and order progress.
• Plan and execute livestreams, influencer partnerships, paid media campaigns, store visits, and local content initiatives.
• Develop and implement regional marketing activities to support customer acquisition, engagement, and sell-out performance.
• Work closely with customers and suppliers to ensure smooth execution of marketing initiatives.
• Monitor campaign and activity performance and follow up on results and improvement opportunities.
• Identify local market trends and opportunities to strengthen brand presence and sales performance.
• Support the execution of marketing strategies adapted to the local market and customer needs.

Requirements

• Fluent Portuguese and working proficiency in English for daily communication.
• Good understanding of the local smartphone, consumer electronics, or technology market.Previous experience in social media operations, influencer marketing, paid media, or offline marketing.
• Experience coordinating marketing activities from planning through execution.
• Ability to independently manage communication with customers, suppliers, and internal stakeholders.
• Strong execution skills, commercial awareness, and a results-oriented mindset.
• Ability to work in a fast-paced environment and manage multiple priorities.

What We're Looking For

We are looking for someone who understands the local market, is hands-on in marketing execution, and can connect marketing activities with real business and sales results. If you are proactive, commercially minded, and enjoy working closely with customers and partners to turn marketing initiatives into measurable results, we'd love to hear from you.