Programmatic Campaign Manager

M&C Saatchi; São Paulo; Hybrid; BRL 120,000 - 170,000; Full time

Job summary

M+C Saatchi Performance is seeking a Programmatic Campaign Manager to lead planning, setup, optimization and reporting of programmatic campaigns across multiple DSPs and channels. You will develop data-driven strategies, collaborate with account teams, and help drive client meetings across EMEA and US markets.

The ideal candidate has 3+ years in programmatic media, strong DSP knowledge, and excellent analytical/presentation skills, with ability to work across locations.

Qualifications

• Minimum of 3 years’ experience in programmatic digital media, preferably with a media agency.
• Proficiency with multiple DSPs (DV360, The Trade Desk; mobile DSPs a plus).
• Experience working toward measurable direct-response metrics; app install campaigns a plus.
• Knowledge of audience, inventory, and publisher planning/management.
• Experience in running campaigns across EMEA and US markets.
• Technical knowledge of ad servers and tracking tools.
• Excellent analytical and presentation skills; able to work across locations.

Responsibilities

• End-to-end campaign management: setup, pacing, optimization, troubleshooting, and reporting.
• Collaborate with account teams to develop programmatic media plans and insights.
• Partner with external platforms and technology partners for product updates.
• Support new business through data analysis, strategic input, and presentations.
• Train and mentor junior team members on best practices and operational excellence.

Skills

Programmatic media expertise

DV360

The Trade Desk

Data-driven decision making

Cross-functional collaboration

Public speaking / presenting

Tools

DV360

The Trade Desk

Ad servers

Tracking tools

Job description

What do you need to know about us?

M+C Saatchi Performance is an award-winning global digital media agency, connecting brands to people. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies.

What You'll Do:

The Programmatic Campaign Manager will be responsible for managing the planning, setup, optimization, and reporting of programmatic campaigns across multiple DSPs. The role involves developing and executing data-driven strategies across web, app, CTV, audio, and DOOH channels to deliver measurable performance outcomes for clients.

Key responsibilities include:

• End-to-end campaign management: setup, pacing, optimization, troubleshooting, and performance reporting.
• Working closely with account teams to develop programmatic media plans, deliver insights, and contribute to client meetings and quarterly business reviews.
• Partnering with external platforms and technology partners to stay current with product updates, betas, and new capabilities.
• Supporting new business efforts through data analysis, strategic input, and presentation support.
• Training and mentoring junior team members on programmatic best practices and operational excellence.

Requirements

• Minimum of 3 years’ experience in programmatic digital media, preferably with a media agency and with some level of performance marketing experience
• Proficiency with multiple DSPs. DV360, The Trade Desk, and any other mobile specific DSPs is a plus.
• Experience working towards measurable direct-response metrics is a plus.
• Experience managing campaigns driving towards app installs is a plus.
• Knowledge of audience, inventory, and publisher planning/management
• Experience of running brand based innovative campaigns which are complex and in multiple regions.
• Experience in running CTV and DOOH campaigns is a plus.
• Experience of running campaign in the EMEA and US markets is a plus.
• Technical knowledge of ad servers, tracking and, mobile measurement tools
• Ability to work autonomously and with team members in different locations.
• Comfortable with excel and large data sets to make analytical/data-based decisions.
• Excellence within the following skill areas: problem solving, data led analysis, organization, collaboration alongside being a confident presenter and communicator.
• Comfortable working at modified Time to US hours from 10:00 to 19:00 PM BRT

The ideal candidate will have at least 3 years of experience in programmatic media, strong technical knowledge of DSPs and tracking tools, advanced analytical skills, and the ability to manage multiple campaigns and stakeholders across markets independently.

About M+C Saatchi Performance:

M+C Saatchi Performance as part of M+C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture. As part of this, M+C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.

All employee information is kept confidential according to General Data Protection Regulation (GDPR)