Product Marketing Manager

TRACTIAN; São Paulo; On-site; BRL 80,000 - 100,000; Full time

Job summary

TRACTIAN is seeking a Product Marketing Specialist to enhance product adoption and customer education. The role entails analyzing product data, evaluating launches, and orchestrating customer training initiatives. Ideal candidates should have a strong analytical background with experience in B2B SaaS and product adoption strategies.

The position offers an opportunity to connect insights with operational strategies, working cross-functionally with product, engineering, and customer success teams to enhance user engagement.

Qualifications

• Strong analytical background with experience in product analytics tools.
• Experience in B2B SaaS focused on product adoption or user training.
• Demonstrated ability to conduct customer research initiatives.

Responsibilities

• Analyze product usage data to identify friction points and opportunities.
• Evaluate product launches, proposing next steps for improvements.
• Develop and deliver customer training programs to enhance user adoption.

Skills

Product analytics tools expertise (PostHog, Amplitude, Heap, Mixpanel)

B2B SaaS experience focused on product adoption

Ability to design and execute customer research initiatives

Experience in turning data into actionable insights

Cross-functional collaboration

Job description

Marketing at TRACTIAN

The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Demand Generation, Branding, and Field Marketing, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to show how we can help our clients reach their full potential.

What You'll Do

As a Product Marketing Specialist, your mission is to accelerate product adoption and customer education by connecting customer insights, data analysis, and scalable enablement strategies. You’ll ensure customers fully adopt and get value from Tractian technology, while also acting as a key partner in evaluating launches, training users, and identifying adoption opportunities. This role requires a mix of analytical, strategic, and executional skills. You’ll thrive if you enjoy connecting the dots between product data, customer behavior, and commercial outcomes.

Responsibilities

• Analyze product usage data (PostHog, Amplitude, Heap, etc.) to identify friction points, adoption drivers, and opportunities for deeper engagement.
• Evaluate the success of product launches, highlighting where adoption or sales fell short and proposing next steps.
• Run customer research initiatives (interviews, surveys, journey mapping) to validate assumptions and uncover adoption barriers.
• Develop and deliver customer training programs in partnership with Customer Success and Product, helping users understand and adopt key product features.
• Partner with Product, Engineering, and CS to translate behavioral data and customer feedback into adoption strategies and product improvements.
• Build scalable enablement frameworks (in-app guidance, lifecycle campaigns, knowledge base content, and video tutorials) that reduce reliance on 1:1 interventions.
• Create data-backed materials for Sales and CS, ensuring they can guide customers effectively through onboarding and expansion.
• Ensure customer insights inform both the product roadmap and go-to-market strategies.

Requirements

• Strong analytical background with proven experience using product analytics tools (PostHog, Amplitude, Heap, Mixpanel).
• Experience in B2B SaaS, ideally in roles focused on product adoption, growth, customer lifecycle, or training.
• Demonstrated ability to design and execute customer research initiatives.
• Proven skills in turning complex data into clear, actionable insights.
• Ability to scale education and adoption initiatives through automation and content.
• Cross-functional collaborator, comfortable working with Product, Engineering, Marketing, and CS teams.

Bonus Points

• Background in predictive maintenance, IoT, or industrial technologies.
• Experience designing or delivering customer training programs.
• Familiarity with experimentation frameworks and A/B testing.
• Experience in product-led growth (PLG) environments.
• Comfortable presenting insights and training sessions to diverse audiences.