Performance Marketing Analyst

vagas.sc; São Paulo; Presencial; BRL 100 000 - 160 000; Tempo integral

Resumo da oferta

vagas.sc is seeking a detail-oriented Performance Marketing Analyst to support its LATAM growth. You will drive data-informed media campaigns across Brazil, Mexico, and Spanish LATAM, focusing on SMB acquisition and product adoption.

Collaboration with the Growth Marketing Manager will optimize performance and deliver timely insights. You will analyze results, support strategic planning, and contribute to dashboards, with strong emphasis on CPA, ROAS, CTR, and LTV.

Qualificações

• 5+ years of performance/digital marketing experience.
• Hands-on experience managing paid media campaigns across Meta Ads Manager and Google Ads.
• Strong data analysis skills with large datasets.
• Proficiency in Excel/Google Sheets including pivot tables and formulas.
• Fluent in English and Portuguese (written and spoken).
• Familiarity with marketing KPIs: CPA, ROAS, CTR, LTV.

Responsabilidades

• Execute and optimize paid digital media campaigns across platforms and channels.
• Monitor campaign performance daily, identifying issues and optimization opportunities.
• Maintain performance dashboards and reports with clear, actionable insights.
• Conduct data analysis to evaluate campaign effectiveness, audience behavior, and ROI.
• Support A/B testing strategies and creative performance assessments.
• Assist with budget tracking, pacing, and allocation recommendations.
• Collaborate with cross-functional teams to align on campaign goals.
• Follow up on important date deliveries and timelines.
• Assist post-campaign wrap-up reports with learnings and recommendations.

Conhecimentos

Paid media

Data analysis

Excel/Sheets

Campaign QA

English & Portuguese

Cross-functional collaboration

Ferramentas

Meta Ads Manager

Google Ads

GA4

Descrição da oferta de emprego

About the Role

We’re looking for a detail-oriented Performance Marketing Analyst to support our LATAM growth marketing team. This person will help drive data-informed media campaigns across key markets (Brazil, Mexico, Spanish-speaking LATAM), with a focus on small and medium businesses acquisition and product adoption. You’ll work closely with the Growth Marketing Manager to optimize campaign performance, analyze results, support strategic planning and follow up on important deliveries.

Responsibilities

• – Support the execution and optimization of paid digital media campaigns across different platforms and channels;
• – Monitor campaign performance daily, flagging issues and identifying optimization opportunities;
• – Assist and maintain performance dashboards and reports with clear, actionable insights;
• – Conduct data analysis to evaluate campaign effectiveness, audience behavior, and channel ROI;
• – Support A/B testing strategies and creative performance assessments;
• – Assist with budget tracking, pacing, and allocation recommendations;
• – Collaborate with cross-functional teams (creative, product marketing, analytics) to align on campaign goals;
• – Follow up on important date deliveries;
• – Assist post‑campaign wrap‑up reports with learnings and recommendations.

Requirements

• – 5+ years of experience in performance/digital marketing, preferably in a tech or platform environment;
• – Proven hands‑on experience managing paid media campaigns (Meta Ads Manager, Google Ads, or similar platforms);
• – Strong data analysis skills — comfortable working with large datasets, pivoting data, and deriving insights;
• – Proficiency in Excel/Google Sheets (pivot tables, formulas, data visualization);
• – High attention to detail — ability to QA campaigns, catch discrepancies, and maintain accuracy in reporting;
• – Fluent in English and Portuguese (written and spoken);
• – Familiarity with marketing KPIs: CPA, ROAS, CTR, conversion rates, LTV;
• – Strong organizational skills and ability to manage multiple projects simultaneously.

Preferred Qualifications

• – Experience with LATAM markets (Brazil and/or Mexico preferred);
• – Familiarity with messaging‑based advertising ;
• – Experience supporting scaled marketing campaigns.

Key Competencies

• – Analytical mindset with a bias for data‑driven decision making;
• – Proactive communicator who raises issues early;
• Comfortable working in a fast‑paced, ambiguous environment;
• Detail‑obsessed — nothing slips through the cracks.