Performance Marketing Analyst - LATAM

Consumidor Moderno; São Paulo; Presencial; BRL 90 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Auxílio home-office

Seguro de vida

Vale alimentação

Day-off aniversário

PLR

Total Pass

Mediquo - Telemedicina

Sólides Academy

Resumo da oferta

Consumidor Moderno is seeking a detail-oriented Performance Marketing Analyst to support LATAM growth initiatives across Brazil, Mexico, and Spanish-speaking LATAM. You will drive data-informed media campaigns, analyze results, and support strategic planning with the Growth Marketing Manager.

You will manage paid media campaigns, optimize performance, and build dashboards while collaborating with cross-functional teams to ensure timely delivery and impactful results.

Qualificações

• Proven hands-on experience managing paid media campaigns.
• Strong data analysis skills with large datasets.
• Proficiency in Excel/Google Sheets (pivot tables, formulas, data visualization).
• High attention to detail and reporting accuracy.
• Fluent in English and Portuguese (written and spoken).
• In-depth knowledge of KPIs like CPA, ROAS, CTR, LTV.
• Strong organizational skills and ability to manage multiple projects.

Responsabilidades

• Plan, execute and optimize paid digital media campaigns across platforms.
• Monitor campaign performance daily and identify optimization opportunities.
• Build and improve performance dashboards and reports.
• Analyze data to evaluate campaign effectiveness and ROI.
• Develop and manage A/B testing strategies and creative assessments.
• Track budgets, pacing and allocation recommendations.
• Collaborate with cross-functional teams to align on goals.
• Follow timelines and deliverables within deadlines.
• Lead post-campaign performance analysis and wrap-up reporting.

Conhecimentos

Paid media management

Data analysis

Excel/Google Sheets

Attention to detail

English/Portuguese bilingual

Marketing KPIs

Project management

Ferramentas

Meta Ads Manager

Google Ads

Descrição da oferta de emprego

Descrição

We're looking for a detail-oriented Performance Marketing Analyst to support our LATAM growth marketing team. This person will help drive data-informed media campaigns across key markets (Brazil, Mexico, Spanish-speaking LATAM), with a focus on small and medium businesses acquisition and product adoption. You'll work closely with the Growth Marketing Manager to optimize campaign performance, analyze results, support strategic planning and follow up on important deliveries.

Responsibilities

• Plan, execute and optimize paid digital media campaigns across different platforms and channels, ensuring alignment with business objectives and media strategy;
• Take ownership of campaign performance, monitoring results daily, flagging issues and identifying optimization opportunities;
• Build, monitor, and continuously improve performance dashboards and reports with clear, actionable insights;
• Conduct data analysis to evaluate campaign effectiveness, audience behavior, and channel ROI;
• Develop and manage A/B testing strategies and creative performance assessments;
• Participate in with budget tracking, pacing, and allocation recommendations;
• Collaborate with cross-functional teams (creative, product marketing, analytics) to align on campaign goals;
• Follow up on key timelines, milestones, and critical deliverables, ensuring execution within established deadlines;
• Lead post-campaign performance analysis and wrap-up reporting, consolidating learnings and translating them into actionable recommendations for future initiatives.

Requisitos

• Proven hands-on experience managing paid media campaigns (Meta Ads Manager, Google Ads, or similar platforms);
• Strong data analysis skills — comfortable working with large datasets, pivoting data, and deriving insights;
• Proficiency in Excel/Google Sheets (pivot tables, formulas, data visualization);
• High attention to detail — ability to QA campaigns, catch discrepancies, and maintain accuracy in reporting;
• Fluent in English and Portuguese (written and spoken);
• In-depth knowledge of key Marketing KPIs: CPA, ROAS, CTR, conversion rates, LTV;
• Strong organizational skills and ability to manage multiple projects simultaneously.

Desejável

• 10+ years of experience in performance/digital marketing, preferably in a tech or platform environment;
• Experience with LATAM markets (Brazil and/or Mexico preferred);
• Familiarity with messaging-based advertising;
• Knowledge of analytics, BI, and data visualization tools;
• Experience with scaled marketing campaigns.

Benefícios

• Auxílio home-office
• Seguro de vida
• Vale alimentação
• Day-off aniversário
• PLR
• Total Pass
• Mediquo - Telemedicina
• Sólides Academy

Key Competencies

• Analytical mindset with a bias for data-driven decision-making;
• Proactive communicator who raises issues early;
• Ownership and autonomy to lead initiatives from end to end;
• Comfortable working in a fast-paced, ambiguous environment;
• Detail-obsessed — nothing slips through the cracks.

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