Paid Search & Social Marketing Manager

adMixt; São Paulo; Teletrabalho; USD 40.000 - 70.000; Tempo integral

Resumo da oferta

adMixt, a leading digital marketing agency, is seeking a Paid Search Media Manager to join their fully remote team in São Paulo. The ideal candidate will have extensive experience in SEM and Paid Social, focusing on innovative strategies and client management. This role offers significant growth opportunities and requires a proactive, creative thinker capable of navigating the evolving landscape of digital marketing.

Qualificações

• 3+ years of hands-on SEM & Paid Social account management experience.
• Expert-level knowledge of conversion tracking and tracking templates.
• Managed at least 3 e-commerce clients with significant ad spend.

Responsabilidades

• Account & client management with oversight of junior specialists.
• Develop and implement unique testing ideas for accounts.
• Monitor, report, and take next steps based on results.

Conhecimentos

SEM

Paid Social

Conversion Tracking

Data Analysis

Creative Strategy

Formação académica

College Educated

Ferramentas

Google Analytics

Google Ads

Bing Ads

Descrição da oferta de emprego

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adMixt is a top-tier digital marketing agency specializing in ecommerce native platform marketing. We are a fully remote company with a cutting-edge platform and technology but ultimately it’s our team that makes us successful.

Role Description

We’re looking for a Paid Search Media Manager located in São Paulo, Brazil who: feels confident making decisions in the Google & Meta Ads Manager interface, is not afraid to try something new, is deeply familiar with the theory of pay-per-click advertising & overall machine learning capabilities (which Google is pushing all account managers to adopt). We’re focused on developing strategies for the future, embracing the new Google environment and un-leveling the playing field using creativity, messaging, intention & an audience first approach.

Our ideal candidate is comfortable coming up with unique testing ideas for accounts, implements, monitoring, reporting & taking next steps based on results. In this role, the day to day will be account & client management with some management of junior specialists oversight, training and assisting with executing your strategies. This is a fast paced, fully remote environment with a stress on independent thinking and time management. This position has significant growth opportunities for the right candidate.

Mandatory Qualifications:

• 3+ years of hands on SEM & Paid Social (Meta, TikTok, Pinterest, Snap) account management experience
• NonBrand e-commerce keyword strategies and extensive experience focusing on ROAS, CPA and CAC goals
• Direct-To-Consumer / E-commerce Direct Response strategies focusing on ROAS, CPA and CAC goals
• Expert-level knowledge of conversion tracking, tracking templates, and url parameters
• Managed at least 3 e-commerce clients, spending over $50,000 per month.
• Completing & passing a skills assessment prior to interview

Additional Requirements & Experience:

• Experience with Google Analytics - Analytics Certification a Plus (Creating Goals, Creating Audiences, Syncing Engagement KPIs, UTM parameters & GA Data Analysis/Insights)
• Managing and optimizing Product Feeds - For Google a big plus!
• Experience with Shopify analytics, or optimizing to 1st Party data
• Experience writing a client’s Ad-copy using copy best practices with a focus on conversions
• Experience implementing Creative strategies to optimize distribution and conversion performance on Paid Social
• Up to date on Meta's new advertising tools, features and best practices (ASC, Bid Multipliers, Performance 5, Performant Creative for Reels, manage and analyze Split, Lift and Incrementality studies
• Campaign management experience on TikTok and up to date on all the latest advertising tools, features and best practices
• Media Buying experience on "secondary" Paid Social channels (Pinterest, Snap, Reddit)
• Experience using Draft & Experiments for testing
• Experience with smart bidding & best practices
• Advanced knowledge of Search & DSA campaign set-up
• Experience setting up & Optimizing PMAX, Display, Discovery, YouTube
• Experience optimizing campaigns toward performance goals (problem solving, troubleshooting & implementing changes)
• Advanced knowledge of Google Ads Editor
• Experience using Bing Ads - MSAN audience network & multi-media ads is a plus
• Execution experience with scripts, rules & data layers a plus
• Hands experience with client management, reading data studios, reporting & building decks that “tell a story” with data
• Understanding of CRO best practices a plus
• Bravery in the face of keyword match-type changes & embracing audiences & intention
• A natural curiosity & creative way of thinking - we’re not looking for bid management robots, we want someone who can think outside of the box when it comes to problem solving
• Reading industry news and staying up to date on new settings, features and techniques
• Ability to articulate strategy confidently & find insights that lead to next steps. Don’t just tell me what the data is, deep dive into why we’re seeing the results & what are the appropriate next steps
• Agency experience is a plus but not required
• Managed 3+ clients at a different with different goals
• College Educated
• Dedicated work computer and a quiet place to work

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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