Marketing Specialist

GoodWe; São Paulo; On-site; BRL 90,000 - 130,000; Full time

Job summary

GoodWe is seeking a Brazil-focused Digital Marketing Lead to drive multi-channel campaigns across Google Ads, Meta, and LinkedIn. You will localize content for Brazilian installers and homeowners, maintain regional web assets, and monitor performance using GA4 and UTMs.

You will manage loyalty programs, create customer success content, and collaborate with sales, distributors, and support teams to go-to-market new inverter and storage products in Brazil.

Qualifications

• Bachelor’s degree in Marketing, International Business, Communications or Engineering background preferred.
• 2-4 years B2B / industrial / renewable energy / cross-border digital marketing experience; solar / energy storage experience is a strong plus.
• Fluent Brazilian Portuguese (mandatory), business fluent English for internal communication. Able to independently write native Portuguese marketing copy.
• Hands-on experience: Google Ads, Meta Business Suite, LinkedIn Campaign Manager, GA4, SEO, landing page tools. Experience with RD Station is a plus (common in Brazil marketing).
• Strong content planning & storytelling skills; able to translate technical inverter/storage specs into simple localized messaging for installers and homeowners. Apply a strong short-video marketing mindset to plan, script, and produce highly engaging video content (TikTok, YouTube Shorts, Instagram Reels, LinkedIn videos) tailored to Brazilian solar installers, EPCs, and homeowners.
• Data-driven mindset, familiar with lead generation, ROI and conversion metrics; able to conduct local competitor benchmarking.
• Cross-cultural communication & project management skills, comfortable working with Brazil team across time zones.
• Familiar with Brazil data privacy regulation LGPD.
• Willing to communicate with the China HQ outside regular working hours when necessary due to the time zone difference.

Responsibilities

• Develop and execute Brazil-focused digital marketing plans, including Google Ads and Meta campaigns.
• Operate Brazil official social channels; publish localized content and engage with the community.
• Create and localize marketing content in Brazilian Portuguese across formats.
• Maintain Brazil website pages and analyze performance with GA4/UTM.
• Manage loyalty programs and promote customer success stories.
• Collaborate with Brazil Country Manager, sales, distributors and support teams.

Skills

Fluent Brazilian Portuguese

Business English

Content planning & storytelling

Data-driven mindset

Cross-cultural communication

Education

Bachelor’s degree in Marketing, International Business, Communications or Engineering

Tools

Google Ads

Meta Business Suite

LinkedIn Campaign Manager

GA4

SEO

Landing page tools

RD Station

Job description

• Brazil Digital Campaign & Paid Media Develop and execute Brazil-focused digital marketing plans, including Google Ads (Portuguese keywords), Meta (Facebook/Instagram) campaigns, landing page optimization, webinar and product launch campaigns for solar & storage solutions. Track KPIs: lead volume, CAC, conversion rate; continuously optimize targeting, creatives and budget for Brazilian audience. Understand Brazil ad ecosystem and local tax / privacy rules (LGPD).
• Localized Social Media & Community Management Operate Brazil official LinkedIn, TikTok, YouTube, Facebook & Instagram accounts. Build Portuguese content calendar, publish local solar case studies, installer testimonials, technical tutorials, short videos and industry news. Manage comment & inquiry, collaborate with Brazilian solar KOLs, installers associations and local PV media.
• Portuguese Content Creation & Localization Create & localize marketing content in Brazilian Portuguese: blog articles, case studies, whitepapers, video scripts, newsletters, product brochures. Translate & adapt global assets to fit Brazil solar market pain points (net metering, off-grid, residential storage). Cooperate with design team to produce localized visual assets; maintain Brazil marketing asset library for local sales & distributors.
• Website, Analytics & Competitor Monitoring Maintain Brazil regional website and campaign landing pages. Use GA4, UTM tracking to analyze user behavior and conversion. Prepare weekly/monthly Brazil performance reports. Monitor local competitors (solar inverter & storage brands) and Brazil solar industry trends. Comply with LGPD data privacy requirements.
• loyalty programs Management Responsible for managing user loyalty programs, growing followers through targeted campaigns and promotional activities, maintaining backend operations, and continuously optimizing user engagement strategies to strengthen user retention and loyalty.
• Success Stories Production & Promotion Responsible for the filming, production, and promotion of customer success stories and case studies, turning successful projects into engaging content to enhance brand awareness and market impact.
• Cross-functional & Local Stakeholder Collaboration Work closely with Brazil Country Manager, local sales, distributors and technical support team. Support Brazil offline exhibitions (Intersolar South America) with pre-show digital promotion, livestream and post-event lead nurturing. Support new inverter, battery storage and BIPV product go-to-market in Brazil.
• Other duties as assigned by management.

Job Requirements

• Bachelor’s degree in Marketing, International Business, Communications or Engineering background preferred.
• 2-4 years B2B / industrial / renewable energy / cross-border digital marketing experience; solar / energy storage experience is a strong plus.
• Fluent Brazilian Portuguese (mandatory), business fluent English for internal communication. Able to independently write native Portuguese marketing copy.
• Hands-on experience: Google Ads, Meta Business Suite, LinkedIn Campaign Manager, GA4, SEO, landing page tools. Experience with RD Station is a plus (common in Brazil marketing).
• Strong content planning & storytelling skills; able to translate technical inverter/storage specs into simple localized messaging for installers and homeowners. Apply a strong short-video marketing mindset to plan, script, and produce highly engaging video content (TikTok, YouTube Shorts, Instagram Reels, LinkedIn videos) tailored to Brazilian solar installers, EPCs, and homeowners.
• Data-driven mindset, familiar with lead generation, ROI and conversion metrics; able to conduct local competitor benchmarking.
• Cross-cultural communication & project management skills, comfortable working with Brazil team across time zones.
• Familiar with Brazil data privacy regulation LGPD.
• Willing to communicate with the China HQ outside regular working hours when necessary due to the time zone difference.