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Flooring Company is seeking a results-driven digital marketing specialist to plan and execute paid acquisition campaigns across Meta and Google, and to drive high-quality leads for growth.
You will track performance, optimize cost per lead and ROAS, build conversion funnels with A/B testing, craft direct-response copy, and manage analytics tools like GA4, Google Tag Manager and UTM tracking.
Job responsibilities:
Plan and execute paid acquisition campaigns across Meta, Google to drive leads
Track, optimise and report on campaign performance to improve acquisition costs, conversion rate, and ROAS, with a focus on increasing leads.
Strong track record & Hands‑on experience running paid campaigns on Meta and Google
Build and optimise conversion funnels, including A/B testing of advertisements, landing pages and sales pages.
Develop compelling marketing hooks, messaging and direct-response copy across ads, and landing pages.
Manage marketing tracking and measurement, including GA4, Adobe Analytics, Google Tag Manager, conversion tracking, UTM governance and attribution.