Gerente deMarketing B2B, Brasil

Lenovo Inc.; São Paulo; On-site; BRL 120,000 - 210,000; Full time

Job summary

Lenovo is seeking a seasoned B2B marketing leader to drive demand generation and field marketing for Brazil's Enterprise and SMB segments. You will partner with Sales, Products, and Channel teams to align marketing with business objectives and execute integrated campaigns across digital, events, content, ABM, and partner channels.

You will manage budgets, track ROI, and monitor leads, pipeline, and revenue impact while leveraging CRM and marketing automation tools.

Qualifications

• Minimum 5 years in B2B technology marketing leadership.
• Strong understanding of enterprise customers and complex sales cycles.
• Data-driven with project and stakeholder management skills.
• Fluent Portuguese and English; Spanish is a plus.

Responsibilities

• Develop and execute B2B marketing strategies for Brazil Enterprise and SMB.
• Partner with Sales, Products and Channel teams.
• Lead integrated campaigns across digital, events, content, ABM, and partner marketing.
• Ensure local execution aligns with regional/global campaigns.
• Manage marketing budget, performance metrics, ROI.
• Monitor leads, pipeline, and revenue impact.
• Leverage CRM and marketing automation tools.
• Collaborate with regional and global teams for execution excellence.

Skills

B2B marketing leadership

Demand generation

Field marketing

Enterprise customers

Data-driven mindset

Project & stakeholder mgmt

Portuguese & English fluency

Spanish is a plus

Tools

CRM

Marketing automation

Analytics tools

Job description

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

Key Responsibilities

• Develop and execute B2B marketing strategies to drive brand awareness, demand generation, and pipeline growth for Lenovo's Enterprise and SMB segments in Brazil.
• Partner with Sales, Products and Channel teams to align marketing initiatives with business objectives.
• Lead integrated campaigns across digital, events, content, ABM, and partner marketing channels to drive customer engagement and lead generation.
• Ensure local execution alignment to regional and global marketing campaigns and objectives, adapting messaging and tactics to the Brazilian market.
• Manage marketing budget, performance metrics, and ROI.
• Monitor KPIs: Leads, Pipeline and Revenue impact.
• Leverage CRM and marketing automation tools.
• Collaborate with regional and global teams to ensure execution excellence and consistency.

Requirements

• Minimum 5 years experience in B2B technology marketing as leader of demand generation, and field marketing activities.
• Strong understanding of enterprise customers and complex sales cycles.
• Data-driven mindset with strong project and stakeholder management skills.
• Fluent Portuguese and English. Spanish is a plus.

We believe in treating each other with respect and dignity. We judge all applicants and employees by their qualifications, demonstrated skills and achievements without regard to race, color, religion, gender, gender identity or expression, national origin, ethnicity, sexual orientation, sex, age, disability, veteran status, marital status or any other characteristic protected by local law. When necessary, Lenovo will provide reasonable accommodations for employees with disabilities or those with special religious requirements. All employees help to create a positive work environment by adhering to these standards.

If you require an accommodation to complete this application, please [e-mail]