Marketing Assistant

Pipefy; São Paulo; Hybrid; BRL 22,000 - 50,000; Full time

Job summary

Pipefy is seeking a Marketing Assistant to support B2B marketing initiatives, campaigns, events, and customer engagement. You will collaborate with Marketing, Events, Sales Development, and Sales to gain hands-on experience in a global technology company while growing your marketing knowledge.

This role is ideal for someone organized, proactive, and eager to learn new tools, processes, and workflows in a dynamic, learning-oriented environment.

Qualifications

• Currently pursuing or recently completed a degree in Marketing, Communications, Advertising, Journalism, Public Relations, Business, Publishing, or related field (or equivalent practical experience).
• 0–2 years of experience (internships and academic or volunteer projects count) in marketing, communications, events, sales support, or operations.
• Strong organization and attention to detail, with the ability to manage multiple tasks, deadlines, and priorities simultaneously.
• Good command of Google Workspace, especially Sheets and Slides, plus familiarity with Microsoft Office tools (Excel, Word, PowerPoint).
• Familiarity with AI tools (ChatGPT, Gemini) for research, organization, and productivity.
• Clear written and verbal communication in Portuguese and intermediate English.
• Basic analytical skills to interpret information and prepare simple reports.
• Ownership, proactivity and ability to work independently with guidance.
• Ability to learn quickly and adapt to new tools and processes.
• Interest in B2B marketing, SaaS, technology, ABM, and marketing operations.
• Familiarity with event coordination, guest list management, RSVPs, and attendance follow-ups.
• Familiarity with CRM/marketing automation tools (HubSpot a plus) and basic funnel concepts (Lead, MQL, SAL, SQL, Opportunity, Closed Won/Lost).
• Understanding of ABM, target accounts, personas, and aligned marketing/sales initiatives.
• Familiarity with prospecting, research and data tools (LinkedIn Navigator, data enrichment).
• Basic content creation and design skills using Canva, Google Slides, or PowerPoint.
• Experience in B2B, SaaS, or financial services environments.

Responsibilities

• Support the execution of marketing campaigns and initiatives, coordinating tasks, deadlines and deliverables.
• Organize and maintain spreadsheets, contact lists, company databases, and information used in marketing activities.
• Assist with planning and executing in-person and virtual events, including guest lists and follow-ups.
• Support creation and updating of communications such as emails, messages, forms, and promotional materials.
• Conduct research on companies, contacts, industries and topics related to marketing, using search engines and AI tools.
• Support operations in marketing and CRM platforms (HubSpot) following team processes.
• Collaborate with departments to gather information and move activities forward.
• Assist in organizing presentations, documents, reports, and supporting materials.
• Help track marketing campaigns and engagement initiatives, keeping trackers up to date.
• Suggest improvements to team workflows to organize, simplify and automate tasks.

Skills

Organization

Proactivity

Research skills

Google Workspace

AI tools

Portuguese & English

CRM/HubSpot

ABM basics

Event coordination

Design tools (Canva/Slides)

Education

Bachelor’s degree or in progress (Marketing/related)

Tools

HubSpot

LinkedIn Sales Navigator

Canva

Sheets/Excel

Job description

We are a collective group of fearless people with a clear purpose: to empower professionals around the world through intelligent workflow automation software. Currently, more than 500 people across 7 countries work with us, remotely or in a hybrid way, to make life easier for over 3,000 companies using Pipefy in more than 180 countries. Since our founding in 2015, we have put people at the center of everything we do, so we invite you to learn more about this position and apply to be part of our team.

Job Description

Pipefy is looking for a Marketing Assistant to join our team and support B2B marketing initiatives, campaigns, events, and customer and prospect engagement activities.

We are looking for someone organized, communicative, proactive, and eager to learn new tools and processes. Someone who takes initiative to research, find solutions, and turn guidance into results, even when working on unfamiliar tasks.

You will collaborate with different teams, including Marketing, Events, Sales Development, and Sales, gaining hands‑on experience in a global technology company while developing your knowledge of marketing strategies and Account-Based Marketing (ABM).

This is an opportunity for someone looking to build a career in Marketing, gain practical experience, and grow in a dynamic, collaborative, and learning‑oriented environment.

Main Responsibilities

• Support the execution of marketing campaigns and initiatives, helping coordinate tasks, deadlines, and deliverables.
• Organize, update, and maintain spreadsheets, contact lists, company databases, and information used in marketing activities.
• Assist with the preparation and execution of in-person and virtual events, including guest lists, RSVP management, invitations, and attendee follow-ups.
• Support the creation, setup, and updating of communications such as emails, messages, forms, and promotional materials.
• Conduct research on companies, contacts, industries, and topics related to marketing initiatives, using search engines and AI tools.
• Support operational activities in marketing and CRM platforms, such as HubSpot, following established processes and team guidance.
• Collaborate with different departments to gather information, follow up on requests, and ensure activities move forward.
• Assist in organizing presentations, documents, reports, and supporting materials.
• Support the tracking of marketing campaigns and engagement initiatives, keeping information and trackers up to date.
• Contribute to improving team workflows by identifying opportunities to organize, simplify, and automate tasks.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Advertising, Journalism, Public Relations, Business, Publishing, or a related field (or equivalent practical experience).
• 0–2 years of experience (internships and academic or volunteer projects count) in marketing, communications, events, sales support, or operations.
• Strong organization and attention to detail, with the ability to manage multiple tasks, deadlines, and priorities simultaneously.
• Good command of Google Workspace, especially Sheets (filters, basic formulas, data organization, and cleaning) and Slides, as well as familiarity with Microsoft Office tools, including Excel, Word, and PowerPoint.
• Familiarity with AI tools, such as ChatGPT or Gemini, for research, information organization, and daily productivity.
• Clear written and verbal communication in Portuguese and intermediate English, with the ability to interact confidently with different teams and stakeholders.
• Basic analytical skills, with the ability to interpret information, work with numbers, organize data, and prepare simple reports.
• Ownership and proactivity, with the ability to take initiative, research solutions, and follow tasks through to completion.
• Ability to learn quickly, adapt to new tools and processes, and work independently with appropriate guidance.
• Curiosity and eagerness to learn about B2B marketing, SaaS, technology, and marketing operations in a dynamic, multidisciplinary environment.
• Interest in building a career in Marketing, with a willingness to develop new skills and take on new challenges.
• Familiarity with event coordination, guest list management, RSVPs, and attendance follow-ups.
• Familiarity with CRM or marketing automation tools (HubSpot is a plus) and basic funnel concepts, such as Lead, MQL, SAL, SQL, Opportunity, and Closed Won/Lost.
• Basic understanding of Account-Based Marketing (ABM), target accounts, personas, and coordinated marketing and sales initiatives.
• Familiarity with prospecting, research, and data tools, such as LinkedIn Sales Navigator or data enrichment platforms.
• Basic content creation and design skills using tools such as Canva, Google Slides, or PowerPoint.
• Familiarity with using AI tools to create prompts, streamline repetitive tasks, and improve workflows.
• Interest in workflow automation, no-code tools, and emerging technologies.
• Experience in B2B, SaaS, or financial services environments.