Marketing Analyst

TRACTIAN; São Paulo; Presencial; BRL 60 000 - 90 000; Tempo integral

Resumo da oferta

Tractian is seeking a Marketing Analyst to drive integrated campaigns across Brazil, translating global strategy into localized tactics. You will manage multi‑channel efforts, partner with Growth, Field Marketing, Product Marketing, and RevOps, and ensure on‑time delivery with measurable results.

Ideal candidates bring 2–3 years in B2B marketing, hands‑on experience with multi‑channel campaigns, and fluency in English.

Qualificações

• 2–3 years of experience in B2B marketing, demand generation, or campaign execution.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Fluent in English.
• Hands‑on experience executing multi‑channel campaigns.
• Experience with email marketing automation and CRMs (Hubspot or similar).
• Strong organizational and project management skills.
• Ability to work cross‑functionally in a fast‑paced environment.
• Comfortable analyzing campaign performance and metrics.

Responsabilidades

• Execute multi-channel campaigns, including email, social, webinars, and ABM programs.
• Build and launch email campaigns using HubSpot.
• Support campaign messaging, ad copy, and content execution.
• Localize global campaigns for Brazil.
• Collaborate with Field, Growth, Product Marketing, and RevOps teams.
• Track and report on campaign performance, identifying optimization opportunities.
• Manage timelines and ensure timely campaign delivery.

Conhecimentos

B2B marketing

Campaign execution

Email marketing

HubSpot

Cross-functional collaboration

Analytics

Formação académica

Bachelor’s degree in Marketing or related field

Ferramentas

HubSpot

Descrição da oferta de emprego

Integrated Campaigns at Tractian

Tractian’s Integrated Campaigns team connects global strategy with regional execution to drive pipeline and engagement across key markets. Working cross-functionally with Growth, Product Marketing, Field Marketing, and RevOps, the team brings integrated campaigns to life through coordinated, multi-channel activations. Focused on performance and execution, the team ensures campaigns are launched effectively, stay on track, and are optimized to align with business goals.

What you'll do

As a Marketing Analyst at Tractian, you will execute integrated marketing campaigns across Brazil, translating global strategy into localized, high-impact tactics. You will work across multiple channels and partner with cross-functional teams to ensure campaigns are delivered on time and perform effectively.

Responsabilities

• Execute multi-channel campaigns, including email, social, webinars, and ABM programs
• Build and launch email campaigns using HubSpot
• Support campaign messaging, ad copy, and content execution
• Localize global campaigns for Brazil
• Collaborate with Field, Growth, Product Marketing, and RevOps teams
• Track and report on campaign performance, identifying optimization opportunities
• Manage timelines and ensure timely campaign delivery

Requirements

• 2–3 years of experience in B2B marketing, demand generation, or campaign execution
• Bachelor’s degree in Marketing, Business, Communications, or related field
• Fluent in English
• Hands‑on experience executing multi‑channel campaigns
• Experience with email marketing automation and CRMs (Hubspot or similar)
• Strong organizational and project management skills
• Ability to work cross‑functionally in a fast‑paced environment
• Comfortable analyzing campaign performance and metrics

Bonus Points

• B2B SaaS, industrial tech, or enterprise technology background.
• CMP Certification.
• Experience building event programs from the ground up in a scaling company.
• Familiarity with revenue attribution and pipeline influence models.