Field Marketing Event Regional Lead

Tractian Technologies Inc; São Paulo; Presencial; BRL 300 000 - 420 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary and stock options

30 days of paid annual leave

Education stipend

Travel incentive every 4 years

R$1.035/month for meals

Health plan with national coverage

Dental insurance

Sports incentive

Resumo da oferta

A leading industrial technology company based in São Paulo is seeking a seasoned Event Marketing Manager to lead their regional events team. You will be responsible for crafting the vision for events, overseeing operational execution, and aligning events with company objectives. The ideal candidate will have 6-8 years of experience in managing high-stakes events, strong project management skills, and the ability to collaborate effectively across teams. This role offers competitive compensation, a positive work environment, and various benefits.

Qualificações

• 6-8+ years of experience in regional events or field marketing.
• Proven ability to lead teams and manage large-scale events.
• Exceptional communication and stakeholder management skills.

Responsabilidades

• Lead regional events team and manage event technology.
• Define event standards and oversee flagship events.
• Ensure internal events reinforce culture and strategy alignment.
• Plan and manage flagship regional tradeshows from strategy through execution and analysis.
• Own budgeting, timelines, vendors, and outcomes for large events.
• Collaborate with Demand Gen, Brand, Product Marketing, Sales, and regional teams to drive pipeline and engagement.
• Organize customer events, executive dinners, roadshows, and launches in the region.
• Plan internal events like SKOs and leadership offsites to reinforce culture and strategy.
• Measure success with KPIs and reporting on pipeline, revenue influence, and engagement.
• Use data to continuously improve event strategy and execution.

Conhecimentos

Event management

Stakeholder management

Project management

Communication

Team leadership

Data-driven marketing

Ferramentas

Event tech stacks

Budgets & forecasting

Descrição da oferta de emprego

Why join us

TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.

At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.

Marketing at TRACTIAN

Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.

What will you do

This role will lead the regional events team end-to-end, set event best practices across the region, oversee event technology adoption and management, and act as the primary liaison between marketing teams and event execution. You will be responsible for ensuring every event delivers measurable business impact, a consistent global brand experience, and exceptional operational excellence.

Responsibilities

• Own the regional events vision and roadmap, aligning events to company, brand, and revenue objectives in partnership with field, product, and lifecycle marketing teams.
• Lead, mentor, and scale the regional events team, including regional and functional contributors.
• Define event standards, playbooks, and best practices to ensure consistency across markets.
• Project manage and fully own regional flagship tradeshows and brand-defining events from strategy through execution and post-event analysis.
• Serve as the main point of accountability for large-scale, high-visibility events, including budgeting, timelines, vendors, and outcomes.
• Partner with demand generation, brand, product marketing, sales, and regional teams to ensure events drive pipeline, awareness, and customer engagement.
• Own Tractian-led events such as customer events, executive dinners, roadshows, and launches within the region.
• Lead planning and execution of internal events, including SKO, leadership offsites, and company-wide meetings.
• Ensure internal events reinforce culture, strategy alignment, and employee engagement at scale.
• Define KPIs and reporting frameworks to measure event success (pipeline, revenue influence, engagement, satisfaction, internal outcomes).
• Use insights and data to continuously improve event strategy, formats, and execution.
• Own regional event budgets, forecasting, and ROI measurement.

Requirements

• 6-8+ years of experience in regional events, experiential marketing, or field marketing, with ownership of large-scale events.
• Proven experience leading teams and complex, region-wide programs.
• Deep expertise managing flagship tradeshows, brand events, and internal company events.
• Strong project management skills with the ability to run multiple high-stakes initiatives simultaneously.
• Experience owning event technology stacks and vendor ecosystems.
• Exceptional stakeholder management and communication skills.
• Comfortable operating in fast-paced, high-growth environments.
• Willingness to travel as needed.

Bonus Points

• B2B SaaS, industrial tech, or enterprise technology background.
• CMP Certification.
• Experience building event programs from the ground up in a scaling company.
• Familiarity with revenue attribution and pipeline influence models.

Compensation

• Competitive salary and stock options
• 30 days of paid annual leave
• Education and courses stipend
• Earn a trip anywhere in the world every 4 years
• R$1.035/month for meals allowance
• Health plan with national coverage and without coparticipation
• Dental Insurance: we help you with dental treatment for a better quality of life.
• Wellhub and Sports Incentive: R$300/mo extra if you practice activities