Market and Customer Activation Manager - Brasil

Henkel; Brasil; Hybrid; BRL 180,000 - 300,000; Full time

Benefits offered by this job

Flexible hours

Hybrid work model

Work from anywhere up to 30 days/year

Global growth opportunities

Wellbeing programs

Parental leave

Job summary

Henkel Adhesive Technologies Brazil is seeking a Market and Customer Activation Manager to lead the MCA strategy, driving customer engagement and sales growth through integrated communications, digital channels, and local activations.

You will bridge strategy and execution across sales, product, and tech teams, manage agencies, and measure ROI to optimize marketing investments. 3x weekly presence in Jundiaí/SP is required.

Qualifications

• 5–8 years of experience in marketing, with B2B and B2C exposure.
• Strong strategic thinking paired with hands-on execution.
• Fluency in Portuguese and English; Spanish is a plus.

Responsibilities

• Develop and implement the annual marketing communications plan for Henkel Adhesive Technologies Industrial in Brazil, defining priorities across channels, aligning budget allocation to strategic objectives, and positioning Henkel as a thought leader at key industry events and trade shows
• Build and execute an integrated content strategy aligned with global and regional direction, adapting campaigns, messaging, and product launches to local market needs and audience expectations
• Drive customer engagement and sales growth through innovative communication channels, local activations, and a strong digital presence — including social media, SEO, CRM-linked campaigns, and performance dashboards
• Implement lead management processes integrated with CRM tools to capture, track, and convert marketing-generated leads into sales opportunities, measuring ROI across all campaigns and events
• Collaborate cross-functionally with sales, product management, technical teams, and regional leadership, while managing external agencies and vendors to ensure brand-aligned, high-quality execution within budget.

Skills

Integrated marketing communications

Cross-functional collaboration

Data-driven ROI measurement

Content & digital marketing

Tools

Salesforce

HubSpot

Job description

The Market and Customer Activation Manager for Henkel Adhesive Technologies Brazil is responsible to define and align the MCA strategy, with focus on high-impact communication plans that drive customer engagement and sales growth.

The role, with team responsibility, bridges strategy and execution — developing content, managing digital channels and social media, orchestrating trade show presence, and launching campaigns tied to product innovation — while collaborating cross-functionally with sales, product management, and technical teams, and rigorously measuring ROI to optimize marketing investment.

What You´ll Do

• Develop and implement the annual marketing communications plan for Henkel Adhesive Technologies Industrial in Brazil, defining priorities across channels, aligning budget allocation to strategic objectives, and positioning Henkel as a thought leader at key industry events and trade shows
• Build and execute an integrated content strategy aligned with global and regional direction, adapting campaigns, messaging, and product launches to local market needs and audience expectations
• Drive customer engagement and sales growth through innovative communication channels, local activations, and a strong digital presence — including social media, SEO, CRM-linked campaigns, and performance dashboards
• Implement lead management processes integrated with CRM tools to capture, track, and convert marketing-generated leads into sales opportunities, measuring ROI across all campaigns and events
• Collaborate cross-functionally with sales, product management, technical teams, and regional leadership, while managing external agencies and vendors to ensure brand-aligned, high-quality execution within budget.

What makes you a good fit

This role calls for a marketing professional with 5–8 years of experience, ideally with a strong B2B and B2C background. The ideal candidate combines strategic thinking with hands-on execution — comfortable developing a communication plan one day and briefing a creative agency the next.

• Solid experience in integrated marketing communications (digital, events, content, social)
• Proven ability to define local activation plans and adapt global campaigns to local market dynamics in Brazil
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot) and ROI measurement
• Strong influencing skills combined with outstanding cross-functional collaboration skills, especially interfacing with sales and technical teams
• Fluency in Portuguese and English (Spanish is a plus given regional alignment)
• A data-driven mindset with comfort presenting results to leadership
• Experience managing external agencies and marketing budgets
• Availability to work 3x per week in Jundiaí/SP.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.