Manager, Consumer Acquisition and Engagement, Product Marketing

Hispanic Alliance for Career Enhancement; São Paulo; Presencial; BRL 80.000 - 160.000; Tempo integral

Resumo da oferta

An established industry player is seeking a Product Marketing Manager to lead consumer acquisition and engagement in Brazil. This role involves driving growth through innovative marketing strategies, analyzing market trends, and customizing product narratives. The ideal candidate will have extensive experience in launching products, strong leadership skills, and a data-driven mindset. Join a dynamic team committed to building an inclusive digital economy that empowers individuals and businesses alike. If you're ready to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualificações

• Extensive experience in launching and scaling products in dynamic markets.
• Strong business acumen and proven digital marketing skills.

Responsabilidades

• Lead the expansion of the CA&E business across Brazil with innovative marketing solutions.
• Analyze market trends to position offerings effectively.

Conhecimentos

Digital Marketing

Product Launching

Leadership

Analytical Skills

Creative Problem Solving

Networking

Communication

Descrição da oferta de emprego

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Manager, Consumer Acquisition and Engagement, Product Marketing

About the job

Our Purpose: We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

Job Title

Manager – Consumer Acquisition and Engagement - Product Marketing

Overview

Mastercard’s Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services play a critical role in driving Mastercard’s differentiation and business growth. We work side by side with our clients as a key lever for them to grow their business with innovative and technological solutions.

Within the Services organization, Consumer Acquisition & Engagement places Mastercard at the heart of our customer’s B2C and B2B Lifecycle Management strategy. We help our customers acquire, engage, and retain customers with end-to-end services and platforms solutions.

Role

The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs. We are seeking a Product Marketing Manager lead for Brazil, to oversee sales enablement with innovative Marketing solutions, go-to-market strategies, and the product strategy of key CA&E Marketing services and platforms, including Marketing, Loyalty, and Personalization solutions.

Key Responsibilities

1. Drive Growth: Lead the expansion of the CA&E business across Brazil by understanding the market needs to build a differentiated go to market strategy considering advanced Digital Marketing, Loyalty, and personalization solutions.

2. Market Intelligence: Analyze and understand competing solutions and market trends to position Mastercard’s offerings effectively.

3. Enablement Materials: Produce compelling sales tools, training, and resources for key stakeholders.

4. Tailored Product Narratives: Customize product messaging for diverse customer markets and segments depending on the needs.

5. Sales Support: Contribute to key client RFPs and other forms of customers' commercial proposals.

6. Scalable GTM Strategies: Create 1-to-many strategies to expand the reach and relevance of existing products.

All About You

1. Extensive experience launching and scaling products in dynamic markets.
2. Strong business acumen and a track record of delivering innovative, customer-centric solutions.
3. Demonstrated leadership skills influencing high-performance teams.
4. Proven performance and digital marketing skills with knowledge in personalization and AI.
5. Deep understanding of consumer, industry, and market trends.
6. Data-driven mindset and analytical skills.
7. Creative problem solver with the ability to generate “out of the box” solutions and build alignment across diverse teams.
8. Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environments.
9. International and matrixed organizational experience is highly desirable.
10. Exceptional networking, communication, and storytelling skills, with a strong focus on results and urgency.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach;
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.