Manager, Product Management, Consumer Acquisition & Engagement (CA&E) - Marketing Services-R-243797

Mastercard; São Paulo; Presencial; USD 80.000 - 120.000; Tempo integral

Resumo da oferta

Join a forward-thinking company as a Manager in Product Management, focusing on Consumer Acquisition & Engagement. In this pivotal role, you will leverage your expertise in digital marketing and product management to drive growth across the Latin American and Caribbean regions. You will oversee product solutions, ensuring they meet local market needs while collaborating with cross-functional teams. This dynamic position offers the chance to innovate and enhance product lines, making a significant impact in a rapidly evolving environment. If you're ready to take on a challenge and lead in a high-impact role, this opportunity is for you.

Qualificações

• Proven experience in product, sales, or marketing leadership.
• Expertise in developing go-to-market strategies and sales enablement plans.

Responsabilidades

• Act as Product Owner for Marketing Services.
• Lead Product Localization and GTM strategies.

Conhecimentos

Digital Marketing

Product Management

Sales Leadership

Strategic Planning

Customer-Centric Solutions

Analytical Skills

Formação académica

Bachelor's in Business Administration

Postgraduate in Marketing

Ferramentas

Martech Solutions

Descrição da oferta de emprego

Join to apply for the Manager, Product Management, Consumer Acquisition & Engagement (CA&E) - Marketing Services-R-243797 role at Mastercard

Join to apply for the Manager, Product Management, Consumer Acquisition & Engagement (CA&E) - Marketing Services-R-243797 role at Mastercard

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Manager, Product Management, Consumer Acquisition & Engagement (CA&E) - Marketing Services

Overview

Mastercard’s Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard’s differentiation and business growth.

The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs. We are seeking a Regional Manager product lead for the Latin American and Caribbean region to oversee product solutions and P&L management for our one of our CA&E Line of Business: Marketing Services.

This role will be an expert on managing Marketing Services and be responsible for ensuring the product is scaled across the Region. The position will need to have deep understanding of the competitive landscape, ensure the product meets local market needs, and be able to proactively enhance and innovate the product line by collecting the requirements for future development. This position will ensure product meets local market needs, deliver the product go-to-market strategy, and partner closely with the Commercialization counterparts to ensure that the product is a part of the broader solutions portfolio to drive the desired business outcomes. This position will work closely across the Regional and Global Product Leads, Services Business Sales Leads and Account Managers.

Reporting directly to the Regional Marketing Services Product Management Lead, this individual will ensure products maximize funding pools and facilitate sales customer dynamics.

Key Responsibilities

Act as Product Owner for Marketing Services

• Bring global product to the region, including use cases
• Fuel and understand global roadmap
• Budget and forecast tracking
  
  
  

Lead Product Localization and GTM

• Manage Studio process (including pricing)
• Close involvement on pilots
• Vendor/partner management
• Offers sourcing (in-market)
  
  
  

Act as Regional SME

• Understand competitive landscape
• Map regional pain points/needs
• Training and educational sessions to Account Managers / Sales
• Measure value and articulate impact
  
  
  

All About You

• Fluent in English, Spanish highly desirable
• Proven experience as a product, sales or marketing client services leader with a demonstrated ability to drive growth.
• Expert in Digital Marketing, having dealt with different Martech solutions
• Coming mainly from Financial Institutions, Fintechs, high tech (eg: ecommerce, marketplaces etc), IT industries or digital marketing agencies, with experience in dealing product, digital marketing, strategic planning.
• Strong business acumen and a track record of delivering innovative, customer-centric solutions.
• Extensive experience launching and scaling products in dynamic markets.
• Consultative mindset with the ability to craft compelling, customer-tailored narratives.
• Skilled in influencing and motivating teams, with a vision for unifying sales stakeholders around strategic goals.
• Expertise in developing go-to-market strategies and sales enablement plans.
• Recognized as a senior digital marketing subject matter expert capable of navigating complex deals and engaging with executive-level clients.
• Deep understanding of consumer, industry, and market trends.
• Creative problem solver with the ability to generate “out of the box” solutions and build alignment across diverse teams.
• Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environments.
• International and matrixed organizational experience is highly desirable.
• Exceptional networking, communication, and storytelling skills, with a strong focus on results and urgency.
• Ability to work across geographically diverse teams and cultures
• High analytical skills
• Experience in applying data to life cycle management decisions
• Graduated on top universities in Business Administration, Engineering, Economics. Postgraduate in Marketing, technology or related areas highly desirable.
  
  
  

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
  
  
  

R-243797

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Financial Services, IT Services and IT Consulting, and Technology, Information and Internet

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