Manager, Consumer Acquisition and Engagement, Product Marketing-R-245338

Mastercard; São Paulo; Presencial; BRL 60.000 - 100.000; Tempo integral

Resumo da oferta

An established industry player is seeking a dynamic Product Marketing Manager to lead consumer acquisition and engagement strategies in Brazil. This pivotal role involves driving growth through innovative marketing solutions, analyzing market trends, and crafting tailored product narratives. You will collaborate with diverse teams to create scalable go-to-market strategies and produce compelling sales enablement materials. If you thrive in fast-paced environments and have a passion for digital marketing and consumer engagement, this opportunity offers the chance to make a significant impact in a company committed to building a sustainable economy.

Qualificações

• Extensive experience in launching and scaling products in dynamic markets.
• Strong business acumen with a track record of customer-centric solutions.

Responsabilidades

• Lead the expansion of the CA&E business across Brazil.
• Analyze market trends to position Mastercard’s offerings effectively.

Conhecimentos

Digital Marketing

Product Marketing

Market Analysis

Sales Enablement

Leadership

Creative Problem Solving

Formação académica

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Ferramentas

CRM Software

Data Analytics Tools

Marketing Automation Platforms

Descrição da oferta de emprego

Manager, Consumer Acquisition and Engagement, Product Marketing-R-245338

Join to apply for the Manager, Consumer Acquisition and Engagement, Product Marketing-R-245338 role at Mastercard

Manager, Consumer Acquisition and Engagement, Product Marketing-R-245338

Join to apply for the Manager, Consumer Acquisition and Engagement, Product Marketing-R-245338 role at Mastercard

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Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Manager, Consumer Acquisition and Engagement, Product Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Manager, Consumer Acquisition and Engagement, Product Marketing

About The Job

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title

Manager – Consumer Acquisition and Engagement - Product Marketing

Overview

Mastercard’s Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services play a critical role in driving Mastercard’s differentiation and business growth. We work side by side with our clients as a key lever for them to growth their business with innovative and technological solutions.

Within the Services organization, Consumer Acquisition & Engagement places Mastercard at the heart of our customer’s B2C and B2B Lifecycle Management strategy. We help our customers acquire, engage, and retain customers with end-to-end services and platforms solutions.

Role

The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs. We are seeking a Product Marketing Manager lead for Brazil, to oversee sales enablement with innovative Marketing solutions, go-to-market strategies and the product strategy of key CA&E Marketing services and platforms, including Marketing, Loyalty and Personalization solutions.

Key Responsibilities

Drive Growth: Lead the expansion of the CA&E business across Brazil by understanding the market needs to build a differentiated go to market strategy considering advance Digital Marketing, Loyalty and personalization solutions.

Market Intelligence: Analyze and understand competing solutions and market trends to position Mastercard’s offerings effectively.

Enablement Materials: Produce compelling sales tools, training and resources for key stakeholders.

Tailored Product Narratives: Customize product messaging for diverse customer markets and segments depending on the needs.

Sales Support: Contribute to key client RFPs and other forms of customers commercial proposals.

Scalable GTM Strategies: Create 1-to-many strategies to expand the reach and relevance of existing products.

All About You

Extensive experience launching and scaling products in dynamic markets.

Strong business acumen and a track record of delivering innovative, customer-centric solutions

Demonstrated Leadership skills influencing high performance teams.

Proven Performance and Digital Marketing skills with knowledge in personalization and AI

Deep understanding of consumer, industry, and market trends.

Data driven mindset and analytical skills.

Creative problem solver with the ability to generate “out of the box” solutions and build alignment across diverse teams.

Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environments

International and matrixed organizational experience is highly desirable

Exceptional networking, communication, and storytelling skills, with a strong focus on results and urgency.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
  
  
  

R-245338

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Financial Services, IT Services and IT Consulting, and Technology, Information and Internet

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