KOL MANAGER

Transsion; Goiânia; Presencial; BRL 90 000 - 130 000; Tempo integral

Resumo da oferta

Transsion, a brand behind INFINIX in Brazil, seeks a KOL Manager to drive brand visibility through strategic partnerships with KOLs and content creators. You will craft high-impact digital campaigns, plan campaigns across social channels, and optimize ROI while coordinating with cross-functional teams in Brazil.

Strong background in influencer marketing, digital strategy, and data analytics is essential. Fluent English is required for global interfaces and collaboration with HQ.

Qualificações

• Bachelor's degree in Marketing, Administration, or related field.
• 3–5+ years in marketing campaign management, including influencer/KOL initiatives.
• Fluent English (written and spoken) – essential for global interfaces.
• Strong knowledge of digital marketing, social media and market trends.
• Expertise in data analysis and metrics for campaign optimization.
• Ability to manage multiple projects under tight deadlines.
• Strategic vision with creative thinking.
• Excellent communication and relationship skills with stakeholders.
• Adaptability and problem-solving in dynamic environments.

Responsabilidades

• Develop strategies for high-impact campaigns aligned with brand goals and market trends.
• Manage budgets and schedules, coordinating external suppliers.
• Plan, produce and execute campaigns with KOLs across social media and other media.
• Ensure integration of touchpoints to maximize campaign impact.
• Identify, onboard relevant KOLs and content creators for brand campaigns.
• Manage KOL partnerships end-to-end from briefing to publication.
• Evaluate KOL performance: engagement, reach, ROI, GMV.
• Optimize strategies to improve impact and sales.
• Monitor ROI, engagement, conversion rate and other indicators.
• Generate data-driven recommendations to optimize campaigns in real time.
• Prepare executive presentations for HQ with learnings and insights.
• Develop briefs for internal teams and external suppliers.
• Align objectives, themes and schedules for visual and message consistency.
• Oversee production: shooting, recording, editing, ensuring quality and deadlines.

Conhecimentos

KOL Marketing

Influencer Campaigns

Budget Management

Digital Marketing

Data Analysis

Project Management

English Fluency

Stakeholder Management

Formação académica

Bachelor's degree in Marketing/Administration/Communication

Ferramentas

Influencer platforms/tools

Descrição da oferta de emprego

We are looking for a KOL Manager who will drive brand visibility and reputation primarily through strategic partnerships with Key Opinion Leaders (KOLs) and content creators. The position is a key part of our Marketing team, responsible for planning, structuring and executing high-impact digital campaigns and managing/negotiating partnerships with influencers relevant to INFINIX. Our team works in a multidisciplinary way, coordinating with areas to ensure integrated, consistent and results-oriented communication. In addition, we are responsible for analyzing performance metrics and optimizing return on investment, contributing directly to strengthening and expanding our brand presence in Brazil.

Key Responsibilities

• Develop strategies for high-impact campaigns aligned with brand goals and market trends.
• Managing budgets and schedules, coordinating external suppliers.
• Plan, produce and execute campaigns with KOL across different channels, including social media (TikTok, YouTube, Instagram), e-commerce and other media.
• Ensuring the integration of all touchpoints to maximize the impact of the campaign.
• Identify, evaluate, and onboard relevant KOLs and content creators aligned with the brand's target audience and campaign goals.
• Manage KOL partnerships end-to-end, from briefing to content publication.
• Evaluate the performance of each KOL (engagement, reach, ROI, GMV).
• Optimize strategies to improve impact and results, with a focus on engagement and sales.
• Monitor ROI results, engagement, conversion rate and other relevant indicators.
• Generate periodic analyses and data-based recommendations to optimize campaigns in real time.
• Prepare executive presentations for HQ, highlighting learnings and insights for future campaigns.
• Develop detailed briefs for internal teams (creatives, media, etc.) and external suppliers.
• Aligning objectives, themes and schedules, ensuring visual and message uniformity.
• Monitor the entire production process (shooting, recording, editing), ensuring quality and deadlines.

Qualifications & Requirements

• Bachelor's degree in Marketing, Administration, Communication or related field.
• 3–5+ years in marketing campaign management, including influencer/KOL initiatives and large-scale campaigns.
• Previous work in international contexts or with global teams is a plus.
• Fluent English (written and spoken) – essential for global interfaces.
• Solid knowledge of digital marketing, social media and market trends.
• Excellence in data analysis and metrics for campaign optimization and KOL performance.
• Organization and ability to manage multiple projects simultaneously under tight deadlines.
• Strategic vision and creative thinking.
• Communication and relationship skills with internal and external stakeholders.
• Adaptability and problem-solving in dynamic environments

Nice to Have

• Experience in tech/gaming/consumer electronics industry.
• Familiarity with influencer marketing platforms/tools.