Head of Customer and Solutions Marketing - Remote Work

BairesDev; Brasil; Remote; BRL 300,000 - 600,000; Full time

Benefits offered by this job

Remote work

USD compensation

Home office setup

Flexible hours

Parental leave

Mentorship

Career growth

Diversity & inclusion

Job summary

BairesDev seeks a Head of Customer and Solutions Marketing to build and lead a new Customer Marketing area from the ground up, reporting directly to the CMO. This is a hands-on leadership role where you'll turn our existing client base and sales collateral into a genuine growth lever for the company.

This is your opportunity to inherit an experienced team of about eight people across three functions, define the strategy yourself, and work with executives across Sales, Client Engagement,

Qualifications

• 8+ years of B2B marketing experience, with 4+ years in a leadership role.
• 3+ years as Product Marketing Manager or Director in a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, including upsell/cross-sell campaigns, client case studies/references, client events, webinars, and ABM.

Responsibilities

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans and keeping competitive intelligence.
• Lead Sales Collateral and Copywriting teams, set messaging frameworks, and deliver pitches, case studies, and proposals used by Sales.
• Lead Customer Marketing and Events, building upsell/cross-sell campaigns, executive events, references, and advocacy programs with Sales targets.
• Build the new area by hiring, defining KPIs, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win-rate gaps and close them via messaging, collateral, and enablement.

Skills

B2B marketing

Leadership

Product Marketing

Customer marketing

Upsell/Cross-sell

Case studies

ABM

Copy management

Editing

Writers management

Education

Bachelor's degree in Marketing, Business, Communications, Economics or Engineering

Job description

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Head of Customer and Solutions Marketing at BairesDev

In this role, you'll build and lead a new Customer Marketing area from the ground up, reporting directly to the CMO. This is a hands‑on leadership position where you'll turn our existing client base and our sales collateral into a genuine growth lever for the company. This is your opportunity to inherit an experienced team of about eight people across three functions, define the strategy yourself, and work with executives across Sales, Client Engagement, Delivery, and Marketing from day one.

What You’ll Do:

• Own product marketing hands‑on, defining positioning and messaging for go-to-market plans for our service lines and new offerings, and maintaining competitive intelligence on competitors.
• Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks briefing and quality standards, and delivering pitch decks, case studies, one‑pagers, and proposals that Sales measurably uses.
• Lead Customer Marketing and Events, building upsell and cross‑sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement.
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win‑rate gaps by segment and close them through messaging, collateral, and enablement.

What we are looking for:

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role.
• 3+ years of hands‑on experience as a Product Marketing Manager or Director, owning positioning, messaging, and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, including upsell/cross‑sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers.

Nice to have:

• Background in IT services, nearshore software outsourcing, or IT staffing (e.g., Globant, EPAM, Endava, Toptal, Thoughtworks, Accenture).
• Experience building a marketing function or team from zero inside a company of 1,000+ employees.
• Prior experience reporting directly to a CMO or sitting on an executive leadership team.

How we do make your work (and your life) easier:

• 100% remote work (from anywhere).
• Excellent compensation in USD or your local currency if preferred
• Hardware and software setup for you to work from home.
• Flexible hours: create your own schedule.
• Paid parental leaves, vacations, and holidays.
• Innovative and multicultural work environment: collaborate and learn from the global Top 1% of talent.
• Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities.