Head of Customer and Solutions Marketing - Remote Work

BairesDev; Rio de Janeiro; Remote; BRL 649,000 - 973,000; Full time

Benefits offered by this job

Remote work 100%

USD compensation or local currency

Hardware & software setup

Flexible hours

Paid parental leave and holidays

Mentorship and growth opportunities

Job summary

BairesDev, a global tech services company, seeks a Head of Customer and Solutions Marketing. You will build the new Customer Marketing area from the ground up, reporting to the CMO and leading a hands-on team across three functions to drive growth.

You’ll shape positioning, messaging and campaigns for our service lines, lead upsell/cross-sell programs, and ensure executive alignment across Sales, Client Engagement, Delivery and Marketing.

Qualifications

• 8+ years of B2B marketing experience, incl. 4+ years in a leadership role.
• 3+ years as Product Marketing Manager or Director with GTM ownership.
• Bachelor’s degree in Marketing, Business, Communications, Economics or Engineering.
• Experience in customer marketing: upsell/cross-sell, client events, ABM.
• Strong copy management: briefing, editing, QA of B2B copy; manage writers.

Responsibilities

• Own product marketing hands-on, defining positioning and messaging.
• Lead Sales Collateral and Copywriting teams, deliver pitches and decks.
• Lead Customer Marketing and Events, run upsell/cross-sell campaigns.
• Build area by hiring, define KPIs and report results to CMO/executives.
• Partner with Sales leadership to close gaps via messaging and collateral.

Skills

Product marketing

Leadership

B2B marketing

Copywriting / messaging

ABM

Go-to-market strategy

Education

Bachelor's degree in Marketing / Business / Communications / Economics / Engineering

Job description

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Head of Customer and Solutions Marketing at BairesDev

In this role, you'll build and lead a new Customer Marketing area from the ground up, reporting directly to the CMO. This is a hands‑on leadership position where you'll turn our existing client base and our sales collateral into a genuine growth lever for the company. This is your opportunity to inherit an experienced team of about eight people across three functions, define the strategy yourself, and work with executives across Sales, Client Engagement, Delivery, and Marketing from day one.

What You’ll Do:

• Own product marketing hands‑on, defining positioning and messaging for go-to-market plans for our service lines and new offerings, and maintaining competitive intelligence on competitors.
• Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks briefing and quality standards, and delivering pitch decks, case studies, one‑pagers, and proposals that Sales measurably uses.
• Lead Customer Marketing and Events, building upsell and cross‑sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement.
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win‑rate gaps by segment and close them through messaging, collateral, and enablement.

What we are looking for:

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role.
• 3+ years of hands‑on experience as a Product Marketing Manager or Director, owning positioning, messaging, and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, including upsell/cross‑sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers.

Nice to have:

• Background in IT services, nearshore software outsourcing, or IT staffing (e.g., Globant, EPAM, Endava, Toptal, Thoughtworks, Accenture).
• Experience building a marketing function or team from zero inside a company of 1,000+ employees.
• Prior experience reporting directly to a CMO or sitting on an executive leadership team.

How we do make your work (and your life) easier:

• 100% remote work (from anywhere).
• Excellent compensation in USD or your local currency if preferred
• Hardware and software setup for you to work from home.
• Flexible hours: create your own schedule.
• Paid parental leaves, vacations, and holidays.
• Innovative and multicultural work environment: collaborate and learn from the global Top 1% of talent.
• Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities.