Growth Marketing Manager

Cache Ventures; Brasil; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Join a leading company in the IT Services and Consulting sector as a Growth Marketing Manager. In this role, you will develop and execute data-driven marketing strategies for a SaaS product, focusing on customer acquisition and retention. Collaborate with cross-functional teams to optimize campaigns and drive business growth. Enjoy the flexibility of working from anywhere globally with a supportive culture that values innovation and experimentation.

Serviços

Base Salary + Cache Rewards

Work from anywhere globally

Flexible vacation policy

Flexible work hours

Qualificações

• 3+ years of hands-on experience in SaaS growth marketing.
• Deep understanding of SaaS business models and customer lifecycle.

Responsabilidades

• Identify target markets and develop comprehensive marketing strategies.
• Create and manage marketing campaigns across digital channels.
• Optimize the customer acquisition funnel to increase conversion rates.

Conhecimentos

Data Analysis

Digital Marketing

Communication

Creativity

Descrição da oferta de emprego

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Embark on a transformative journey with this exciting role where your contributions truly matter. Here, your voice resonates, ideas are tested swiftly, strategies pivot dynamically, and asynchronous work is encouraged.

We're seeking a proactive self-starter who brings innovative solutions. You will collaborate closely with our leadership team by developing and executing data-driven marketing strategies across various channels, focusing on experimentation, optimization, and scaling to achieve sustainable business growth. The primary goal is to find repeatable methods to attract and retain customers for a SaaS product using a data-centric approach.

If you thrive on hitting the ground running, this role is perfect for you.

Responsibilities

1. Strategic Planning: Identify target markets, develop comprehensive marketing strategies aligned with business objectives, and set KPIs to measure success.
2. Campaign Execution: Create and manage marketing campaigns across digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages.
3. Lead Generation: Design and implement initiatives to attract qualified potential customers.
4. Customer Acquisition: Optimize the customer acquisition funnel to increase conversion rates and drive new sign-ups.
5. Customer Retention: Implement strategies to retain existing customers and encourage upgrades to higher subscription tiers.
6. Data Analysis & Reporting: Monitor campaign performance using analytics tools, extract insights, and adjust strategies accordingly.
7. A/B Testing & Experimentation: Continuously test marketing approaches to identify the most effective tactics for ROI maximization.
8. Cross-Functional Collaboration: Work closely with sales, engineering, and customer success teams to ensure alignment and a smooth customer journey.

Requirements

• 3+ years of hands-on experience in SaaS growth marketing
• Deep understanding of SaaS business models and customer lifecycle
• Experience with the AARRR Funnel / Pirate Metrics
• Proficiency in digital marketing channels and tactics
• Strong data analysis and interpretation skills
• Excellent communication and collaboration abilities
• Creativity and willingness to experiment with new marketing strategies

Benefits

• Base Salary + Cache Rewards
• Work from anywhere globally
• Flexible vacation policy
• Flexible work hours

Please note this role is for our portfolio company emailable.com.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• IT Services and IT Consulting

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